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Location : HOME > Report > Digital Devices/Media/Broadcasting > Video Game Smart Toys Publisher IDATE Date 2014-07 Quantity 44 pages Type Report Price PDF Single User : EUR 1,250 Print A new video game market segment Smart toys' or 'app toys' consist of three interconnected elements: a video game (or application interface), one or more connected objects and a distribution platform with a display. Smart toys now constitute a new market segment, halfway between the video game and toy industries. This report analyses the current state of development of this phenomenon, including the operating principles, creative potential, summary of current offerings, business models and challenges facing the industry.

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