Netscribes’ latest market research report titled Broadband Internet in India 2014 illuminates the dynamics in the domestic broadband market. India houses a huge population and a significant portion of that population use internet for entertainment and productivity. Entertainment usage largely consists of social networking, web media access such as music and videos, online games, downloading via file sharing sites, and peer-to-peer (P2P) and communication. On the other hand productivity usage includes data mining, cloud computing services, Voice-over-IP (VoIP), video conferencing, enterprise mobility to name few. With growing heavy and feature rich web-based activities, dial-up and equivalent internet services are becoming obsolete and the need for broadband internet is rising immensely. Consumption of mobile devices such as smartphones and Tablets, and Internet-of-things is enhancing Internet usage in India and creating wider opportunity for Broadband services. Broadband internet in India is at the threshold to witness significant adoption not only in urban areas but also in sub-urban and rural areas.
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