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Location : HOME > Report > Telecom/Wireless > Next Generation Digital Innovation in Retail Publisher IDATE Date 2015-04 Quantity 55 pages Type Report Price PDF Single User : EUR 2,000 Print Retailers vs OTT players This report presents how the retail sector is impacted by technologies and what the consequences are for traditional players The first part of the report provides an overview of the major issues and opportunities for retailers around technologies The second part presents the technologies seen as key to respond to changes in customer purchase behaviour. The third and final part outlines the strategy of major bricks-and-mortar players in response to the introduction of online marketplaces.

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