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Summary “Home and Garden Products Retailing in China - Market Summary and Forecasts” provides a detailed analysis of both the historic and forecast market data of home and garden products retail sales across key channels in China. Key Findings - The retail market for home and garden products in China is estimated to reach CNY2,396 billion by 2019, registering a CAGR of 13.94% over the forecast period - Despite sluggish economic conditions, retail sector registers a significant growth - A rising middle class with increased disposable income and altering lifestyles are driving retail demand and retailer's expansion plans in tier lll and tier lV cities will drive further growth - Online platform will be a key channel for retailing over the next five years - Online spending on home and garden products in China is expected to reach CNY292.2 billion in 2019, growing at a CAGR of 38.47% between 2014 and 2019 Synopsis “Home and Garden Products Retailing in China - Market Summary and Forecasts” is a detailed sector report providing comprehensive analysis of the emerging trends, forecasts and opportunities in China's home and garden products retail market. It contains: - Thorough analysis of consumer trends, and changing economic and population factors of the country - Both qualitative and quantitative insights of the changing home and garden products retail dynamics across various product categories and retail channels; with in depth analysis of 3 product categories and 14 retail channels, until 2019 - An overview of key retailers operating across the product segment and their presence across channels Reasons To Buy Get immediate access to: - Data coverage of 3 product categories that include Gardening and outdoor living, Home improvement, and Homewares in the Chinese home and garden retail market - accurate, reliable data for companies already operating in and those wishing to enter the Chinese market - Performance of individual product categories, across key channels in the last five years, with forecasts until 2019 - pinpoint the fastest growing segments in a market witnessing double digit growth - Vital economic and population trends, and key consumer and technology trends influencing the retail market - explore the impact of festive seasons and how they are stimulating consumer spending, allowing you to align your product offerings and strategies to meet demand - Critical insights into Chinese shoppers - what stores do Chinese shoppers prefer? How can you effectively promote to lucrative markets such as children and the youth demographic? As brands flock into China's booming retail space, ensure you have the insights to beat off the competition - Analysis of key international and domestic players in home and garden sectors - including store counts and revenues, which will help to maximize your competitive edge and pinpoint opportunities to improve market share
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