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Location : HOME > Report > Consumer Survey Sisa Italy: Consumer Profile Publisher Canadean Date 2012-07 Quantity 62 pages Type Report Price PDF Single User : $1,950 PDF Department: $3,900 PDF Corporate : $5,850 Print 1 Introduction 1.1 What is this Report About? 1.2 Scope 1.3 Methodology 1.3.1 Introduction 1.3.2 Large scale, international, program of online consumer surveys 1.3.3 Nationally Representative results (age, gender) 1.3.4 Parents answered on their children’s behalf 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories 1.3.6 Integrated with industry calling and secondary research 1.4 Definitions 1.4.1 Consumer Trends and Reasons for Retailer Choice 1.4.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) 1.4.3 End Consumers 1.4.4 Volume Units and Aggregations 1.4.5 Population Profiles (for interpretation of tables and charts) 2 Retailer Loyalty Profiles 2.1 Consumer Group Loyalty - Main and Occasional Users 2.1.1 By Age 2.1.2 By Gender 2.1.3 By Urban and Rural Dwellers 2.1.4 By Education Level 2.1.5 By Wealth Group 2.1.6 By Busy Lives 2.2 Customer Profile: Main Users compared to the Overall Population 2.2.1 By Age 2.2.2 By Gender 2.2.3 By Urban and Rural Dwellers 2.2.4 By Education Level 2.2.5 By Wealth Group 2.2.6 By Busy Lives 2.3 Customer Profile: Occasional Users compared to the Overall Population 2.3.1 By Age 2.3.2 By Gender 2.3.3 By Urban and Rural Dwellers 2.3.4 By Education Level 2.3.5 By Wealth Group 2.3.6 By Busy Lives 3 CPG Volume Share 3.1 Market Share by Volume - Overall 3.1.1 Alcoholic Drinks - Off-trade Drinks only 3.1.2 Food 3.2 Market Share by Volume 3.2.1 Alcoholic Drinks - Off-trade Drinks only 3.2.2 Beverages - Off-trade Drinks only 3.2.3 Food 3.2.4 Health & Beauty 4 Appendix 4.1 About Canadean 4.2 Disclaimer List of Tables Table 1: Food Volume Units Table 2: Alcoholic Drinks Volume Units Table 3: Non-Alcoholic Drinks Volume Units Table 4: Personal Care Volume Units Table 5: Italy Survey Respondent Profile (weighted), 2011 Table 6: Sisa Italy: Survey-tracked Total Beer, Cider & Pre-mixed Spirits (Off-trade Drinks only) Volume % Share, 2011 Table 7: Sisa Italy: Survey-tracked Total Spirits (Off-trade Drinks only) Volume % Share, 2011 Table 8: Sisa Italy: Survey-tracked Total Wine (Off-trade Drinks only) Volume % Share, 2011 Table 9: Sisa Italy: Survey-tracked Total Hot Drinks (Off-trade Drinks only) Volume % Share, 2011 Table 10: Sisa Italy: Survey-tracked Total Soft Drinks (Off-trade Drinks only) Volume % Share, 2011 Table 11: Sisa Italy: Survey-tracked Total Bakery & Cereals Volume % Share, 2011 Table 12: Sisa Italy: Survey-tracked Total Chilled & Deli Foods Volume % Share, 2011 Table 13: Sisa Italy: Survey-tracked Total Confectionery Volume % Share, 2011 Table 14: Sisa Italy: Survey-tracked Total Dairy Volume % Share, 2011 Table 15: Sisa Italy: Survey-tracked Total Fish & Seafood Volume % Share, 2011 Table 16: Sisa Italy: Survey-tracked Total Ice Cream Volume % Share, 2011 Table 17: Sisa Italy: Survey-tracked Total Meat Volume % Share, 2011 Table 18: Sisa Italy: Survey-tracked Total Oils & Fats Volume % Share, 2011 Table 19: Sisa Italy: Survey-tracked Total Pasta & Noodles Volume % Share, 2011 Table 20: Sisa Italy: Survey-tracked Total Prepared Meals Volume % Share, 2011 Table 21: Sisa Italy: Survey-tracked Total Savory Snacks Volume % Share, 2011 Table 22: Sisa Italy: Survey-tracked Total Seasonings, Dressings & Sauces Volume % Share, 2011 Table 23: Sisa Italy: Survey-tracked Total Soup Volume % Share, 2011 Table 24: Sisa Italy: Survey-tracked Total Soy Products Volume % Share, 2011 Table 25: Sisa Italy: Survey-tracked Total Syrups & Spreads Volume % Share, 2011 Table 26: Sisa Italy: Survey-tracked Total Feminine Care Volume % Share, 2011 Table 27: Sisa Italy: Survey-tracked Total Fragrances Volume % Share, 2011 Table 28: Sisa Italy: Survey-tracked Total Haircare Volume % Share, 2011 Table 29: Sisa Italy: Survey-tracked Total Make-up Volume % Share, 2011 Table 30: Sisa Italy: Survey-tracked Total Men's Toiletries Volume % Share, 2011 Table 31: Sisa Italy: Survey-tracked Total Oral Hygiene Volume % Share, 2011 Table 32: Sisa Italy: Survey-tracked Total Personal Hygiene Volume % Share, 2011 Table 33: Sisa Italy: Survey-tracked Total Skincare Volume % Share, 2011 Table 34: Sisa Italy: Survey-tracked Total Suncare Volume % Share, 2011 List of Figures Figure 1: Overall Consumer Panel Report Methodology Figure 2: Sisa Italy Survey Results: Main & Occasional Users, by Age (%), 2011 Figure 3: Sisa Italy Survey Results: Main & Occasional Users, by Gender (%), 2011 Figure 4: Sisa Italy Survey Results: Main & Occasional Users, by Urban and Rural Dwellers (%), 2011 Figure 5: Sisa Italy Survey Results: Main & Occasional Users, by Education Level (%), 2011 Figure 6: Sisa Italy Survey Results: Main & Occasional Users, by Wealth Group (%), 2011 Figure 7: Sisa Italy Survey Results: Main & Occasional Users, by Busy Lives (%), 2011 Figure 8: Sisa Italy Survey Results: Customer Profile Main Users, by Age (%), 2011 Figure 9: Sisa Italy Survey Results: Main Users, Percentage Variation To Overall Population, by Age, 2011 Figure 10: Sisa Italy Survey Results: Customer Profile Main Users, by Gender (%), 2011 Figure 11: Sisa Italy Survey Results: Main Users, Percentage Variation To Overall Population, by Gender, 2011 Figure 12: Sisa Italy Survey Results: Customer Profile Main Users, by Urban and Rural Dwellers (%), 2011 Figure 13: Sisa Italy Survey Results: Main Users, Percentage Variation To Overall Population, by Urban and Rural Dwellers, 2011 Figure 14: Sisa Italy Survey Results: Customer Profile Main Users, by Education Level (%), 2011 Figure 15: Sisa Italy Survey Results: Main Users, Percentage Variation To Overall Population, by Education Level, 2011 Figure 16: Sisa Italy Survey Results: Customer Profile Main Users, by Wealth Group (%), 2011 Figure 17: Sisa Italy Survey Results: Main Users, Percentage Variation To Overall Population, by Wealth Group, 2011 Figure 18: Sisa Italy Survey Results: Customer Profile Main Users, by Busy Lives (%), 2011 Figure 19: Sisa Italy Survey Results: Main Users, Percentage Variation To Overall Population, by Busy Lives, 2011 Figure 20: Sisa Italy Survey Results: Customer Profile Occasional Users, by Age (%), 2011 Figure 21: Sisa Italy Survey Results: Occasional Users, Percentage Variation to Overall Population, by Age, 2011 Figure 22: Sisa Italy Survey Results: Customer Profile Occasional Users, by Gender (%), 2011 Figure 23: Sisa Italy Survey Results: Occasional Users, Percentage Variation to Overall Population, by Gender, 2011 Figure 24: Sisa Italy Survey Results: Customer Profile Occasional Users, by Urban and Rural Dwellers (%), 2011 Figure 25: Sisa Italy Survey Results: Occasional Users, Percentage Variation to Overall Population, by Urban and Rural Dwellers, 2011 Figure 26: Sisa Italy Survey Results: Customer Profile Occasional Users, by Education Level (%), 2011 Figure 27: Sisa Italy Survey Results: Occasional Users, Percentage Variation to Overall Population, by Education Level, 2011 Figure 28: Sisa Italy Survey Results: Customer Profile Occasional Users, by Wealth Group (%), 2011 Figure 29: Sisa Italy Survey Results: Occasional Users, Percentage Variation to Overall Population, by Wealth Group, 2011 Figure 30: Sisa Italy Survey Results: Customer Profile Occasional Users, by Busy Lives (%), 2011 Figure 31: Sisa Italy Survey Results: Occasional Users, Percentage Variation to Overall Population, by Busy Lives, 2011 Figure 32: Sisa Italy: Survey-tracked Alcoholic Drinks (Off-trade Drinks only) Market % Share, by Volume, 2011 Figure 33: Sisa Italy: Survey-tracked Food Market % Share, by Volume, 2011

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