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1. Analyst View
2. Research Methodology
3. Industry Trends
3.1 Growth in the Number of Stores Offering Ethnic Wear Options
3.2 Private Label Brands Gaining Ground in the Market
3.3 Innovation is the Keyword Driving the Ethnic Wear Market
4. Women Ethnic Wear Market Analysis
4.1 Current and Future Market till 2015
4.2 Market Segmentation
4.2.1 By Type
4.2.1.1 Salwar Kameez
4.2.1.2 Kurta/Kurti
4.2.1.3 Lehenga
4.2.2 By Product Class
4.2.2.1 Mass Market
4.2.2.2 Premium Market
4.2.3 By Organized/Unorganized Sector
5. Regional Analysis
6. Consumer Behavior Analysis
7. Marketing Strategies
8. Distribution Channel
9. Key Players
9.1 W
9.1.1 Business Description
9.1.2 Recent Developments
9.2 BIBA Apparels Pvt. Ltd.
9.2.1 Business Description
9.2.2 Recent Developments
9.3 Fabindia
9.3.1 Business Description
9.3.2 Recent Developments
9.4 Chhabra 555
9.4.1 Business Description
9.4.2 Recent Developments
9.5 Meena Bazaar
9.5.1 Business Description
9.6 Nalli
9.6.1 Business Description
9.7 Satya Paul
9.7.1 Business Description
List of Figures:
Figure 4-1: Women Ethnic Wear Market (Billion INR), 2011-2015
Figure 4-2: Share of Women Ethnic Wear by Category (2012)
Figure 4-3: Saree Market (Billion INR), 2011-2015
Figure 4-4: Share of Saree Market by Type (2012)
Figure 4-5: Salwar Kameez Market (Billion INR), 2010-2015
Figure 4-6: Share of Salwar Kameez Market by Type (2012)
Figure 4-7: Kurta/Kurti Market (Billion INR), 2011-2015
Figure 4-8: Share of Kurta/Kurti Market by Type (2012)
Figure 4-9: Lehenga Market (Billion INR), 2011-2015
Figure 4-10: Share of Lehenga Market by Type (2012)
Figure 4-11: Share of Women Ethnic Wear Market by Product Class (2012)
Figure 4-12: Women Mass Ethnic Wear Market (Billion INR), 2011-2015
Figure 4-13: Women Premium Ethnic Wear Market (Billion INR), 2011-2015
Figure 4-14: Share of Women Ethnic Wear Market by Organized and Unorganized Sector (2012)
Figure 6-1: Factors Influencing Customer Choice of Women Ethnic Wear (%)
List of Tables:
Table 9-1: W - Stores by State
Table 9-2: BIBA - Stores by State
Table 9-3: Fabindia - Stores by State
Table 9-4: Chhabra 555 - Stores by State
Table 9-5: Meena Bazaar - Stores by State
Table 9-6: Nalli - Stores by State
Table 9-7: Satya Paul - Stores by State
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