|
Table of Contents
Organizations recognize that the desire for craft production is a growing trend, however, it is not at the forefront of many businesses future objectives
Marketers are aware of the varying consumer groups which are attracted to craft production, but adapting marketing strategies to attract consumers' attention should be a priority
Organizations view that consumers have a greater understanding of craft production, however, greater education is considered key to avoid consumer skepticism regarding its gimmick perception
|
Login
Location : 
