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1 MARKET BACKGROUND OVERVIEW
1.1 Economy and construction
1.1.1 Location, climate and population
1.1.2 Economy
1.1.3 Construction
1.1.4 New house building
1.2 Energy supply
1.2.1 Overview
1.2.2 Residential gas supply
1.2.3 Residential electricity supply
1.3 Heating stock
2 MARKET SIZE, STRUCTURE AND SEGMENTATION
2.1 Market volume and value
2.1.1 Heat pumps by output
2.2 Average prices by system type
3 HISTORICAL TREND AND FORECASTS
3.1 Historical trend
3.2 Forecasts
4 STRUCTURE OF SUPPLY
4.1 Distribution
4.1.1 Domestic manufacturers and importers
4.1.2 OEM supply
4.2 End user sector
4.3 Applications
4.4 Installation type
4.5 Major companies
4.5.1 Market shares by product type
5 MARKET DRIVERS AND INCENTIVES
5.1 Efficient housing
5.2 Building regulations/energy efficiency laws
5.3 Local manufacturing
5.4 Financial incentives/ subsidies
5.5 Installers
5.6 Consumer awareness
6 MARKET ATTRACTIVENESS
6.1 Macro-environmental analysis
7 FUTURE DISTRIBUTION STRATEGY
7.1 Potential for mainstream uptake
7.2 Market challenges
TABLE
Table 1.1 Background data economy and construction, 2005-2009
Table 1.2 Quantity of new dwellings built (in ‘ 000 )
Table 1.3 Breakdown of domestic electricity consumption
Table 1.4 The housing park by type of heating product, 2007
Table 2.1 Market volume and value, 2007
Table 2.2 Market volume and value, 2008E
Table 2.3 Ground/ water to water heat pump market volume by output, 2007 and 2008E
Table 2.4 Air to water heat pump market volume by output, 2007 and 2008E
Table 2.5 Exhaust air heat pump market volume by output, 2007 and 2008E
Table 2.6 Exhaust air heat pump market volume by output, 2007 and 2008E
Table 2.7 Average selling prices, € per unit, 2007 and 2008E
Table 3.1 Heat pump historical trend and forecasts, 2003-2012
Table 3.2 Forecast assumptions
Table 4.1 Supplier sales volume by first point of distribution, 2007 and 2008E
Table 4.2 Heat pump market volume by end user sector, 2007 and 2008E
Table 4.3 Heat pump market by application, 2007 and 2008E
Table 4.4 Heat pump market by type of installation, 2007 and 2008E
Table 4.5 Market share estimates, ground/ water to water heat pump suppliers, 2007 and 2008E
Table 4.6 Market share estimates, air to water split/ mono-block type heat pump suppliers, 2007 and 2008E
Table 4.7 Market share estimates, air to water cylinder integrated heat pump suppliers, 2007 and 2008E
Table 5.1 Financial incentives/subsidies
FIGURES
Figure 1.1 Map of Austria
Figure 2.1 Heat pump market volume, units, 2007 and 2008
Figure 3.1 Heat pump historical trend and forecasts, 2003-2012
Figure 4.1 Supplier sales volume by first point of distribution, 2007 and 2008
Figure 4.2 Heat pump market volume by end user sector, 2007 and 2008
Figure 4.3 Heat pump market volume by application, 2007 and 2008
Figure 4.4 Market shares, ground/ water to water heat pump suppliers, 2008E
Figure 4.5 Market shares, air to water split/ mono-block type heat pump suppliers, 2008E
Figure 4.6 Market shares, air to water cylinder integrated heat pump suppliers, 2008E
Figure 6.1 PESTLE analysis of the Austrian heat pump market
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