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Table of Contents 1. Introduction 1.1 What is this Report About? 2. Executive Summary and Outlook 3. Market Context 3.1 A study economy with major growth potential for retailers
3.1.1 China's economy is increasing with a declining growth rate
3.1.2 Savings are always a top priority for Chinese
3.1.3 Employment shift from unskilled to skilled, rural to urban, manufacturing to service industries
3.1.4 Wage growth above inflation
3.1.5 Household consumption trebles driving spending power 3.2 Large population with growing prosperity makes China a big attraction for retail 4. Chinese Shoppers 4.1 From functional to emotional 4.2 More opportunity for niche brands and mass market retailers 4.3 Shopping - a leisure activity 4.4 Two major events drive retail spend in China 4.5 High adoption of smartphones and tablets for shopping 4.6 Counterfeiting forces consumers to trade up to premium for quality assurance 4.7 Tourism /travel increases awareness of international brands 5. Doing business in China 5.1 Summary 5.2 Anti-corruption crackdown requires careful handling for foreign businesses 5.3 Complex licensing procedures a hindrance for foreign retailers 5.4 Favorable tax structure to encourage domestic and foreign investments 5.5 Impact of government regulations on the luxury market 6. Internet and technology 6.1 Growing internet penetration will lead to a surge in the number of online shoppers 6.2 Improved broadband infrastructure will encourage online shopping 6.3 Chinese consumers are relying on mobiles for online shopping 7. Retail Topline 7.1 Total Retail
7.1.1 Retail sales value and growth
7.1.2 Online Sales and Growth 7.2 Summary of product sectors
7.2.1 Share of key product sectors
7.2.2 Key product sectors 7.3 Summary of channels
7.3.1 Spend per Channel
7.3.2 Online Penetration of Key Product Sectors 8. Retail - Product Sectors 8.1 Product Sector Analysis
8.1.1 Clothing
8.1.2 Footwear
8.1.3 Books, News and Stationery
8.1.4 Electrical and Electronics
8.1.5 Food and Grocery
8.1.6 Health and Beauty
8.1.7 Furniture and Floor Coverings
8.1.8 Home and Garden Products
8.1.9 Music, Video and Entertainment Software
8.1.10 Sports and Leisure Equipment
8.1.11 Jewelry, Watches and Accessories
8.1.12 Luggage and Leather Goods 9. Retailers 9.1 Clothing 9.2 Footwear 9.3 Books, News and Stationery 9.4 Electrical and Electronics 9.5 Food and Grocery 9.6 Health and Beauty 9.7 Furniture and Floor Coverings 9.8 Home and Garden Products 9.9 Music, Video and Entertainment Software 9.10 Sports and Leisure equipment retailers 9.11 Jewelry, watches and accessories retailers 9.12 Luggage and Leather Goods 10. Appendix 10.1 Definitions
10.1.1 This report provides 2014 actual sales; while forecasts are provided for 2014 - 2019 10.2 Summary Methodology
10.2.1 Overview
10.2.2 The triangulated market sizing method
10.2.3 Industry surveys in the creation of retail market data
10.2.4 Quality control and standardized processes 10.3 About Conlumino 10.4 Disclaimer
List of Tables
Table 1: Custom Duty Rates and Consumption Tax Rates of Luxury Goods
Table 2: Major Domestic Retailers in China
Table 3: Major International Retailers in China
Table 4: Key Clothing Retailers in China
Table 5: Key Footwear Retailers in China
Table 6: Key Books, News and Stationery Retailers in China
Table 7: Key Electrical and Electronics Retailers in China
Table 8: Key Food and Grocery Retailers in China
Table 9: Key Health and Beauty Retailers in China
Table 10: Key Furniture and Floor Coverings Retailers in China
Table 11: Key Home and Garden Products Retailers in China
Table 12: Key Music, Video and Entertainment Retailers in China
Table 13: Key Sports and Leisure equipment Retailers in China
Table 14: Key Jewelry, watches and accessories Retailers in China
Table 15: Key Luggage and Leather Goods Retailers in China
Table 16: China Exchange Rate CNY-USD (Annual Average), 2009-2014
Table 17: China Exchange Rate CNY-USD (Annual Average), 2015-2019 Forecasts
Table 18: Conlumino Retail Channel Definitions
Table 19: Conlumino Retail Category Definitions
List of Figures
Figure 1: GDP Value (US$ Billion), 2008-2014e
Figure 2: Growth Rate of GDP (%), 2008-2014e
Figure 3: GDP Value and Growth (CNY billion, %), 2008-2014e
Figure 4: Forecasts for GDP Value and Growth (CNY Billion, %) 2014-2019
Figure 5: Gross Domestic Savings Rate as Share of GDP (%), 2004-2014
Figure 6: Share of Employment by Sector (% of Total Labor Force), 2004 and 2014e
Figure 7: Unemployment Rate (% of Total Labor Force), 2004-2014
Figure 8: Wage and Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of China (CNY Billion), 2004-2014e
Figure 10: Household Consumption Expenditure of Major Countries (US$ Billion), 2014
Figure 11: Growth of Household Consumption Expenditure (%), 2004-2014e
Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail(CNY), 2006 and 2014
Figure 17: Per Capita Spend on Retail by Age Group (%), 2006 and 2014
Figure 18: The Changing Chinese Shopper
Figure 19: Chinese New Year sales 2010-2014
Figure 20: Single Day sales 2009-2014
Figure 21: Prime Destination for Chinese Tourists, 2009 and 2014
Figure 22: Key Components of Doing Business in China Matrix
Figure 23: Individual Income Tax and Enterprise Income Tax Rates in China
Figure 24: Key Market Entry Requirements for China 2014
Figure 25: Total Number of Internet Users and Growth Rate (Millions,%), 2004-2014
Figure 26: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2004-2014e
Figure 27: Total Number of Mobile Phone Users and Penetration (Millions, %), 2004-2014
Figure 28: Penetration of Social Network among Internet Users (%)
Figure 29: Augmented Reality Supermarkets from Yihodian
Figure 30: Retail Sales Value and Growth (CNY Billion, %) 2006-2014
Figure 31: Retail Sales as % of Total Consumer Spend (%), 2006 and 2014
Figure 32: Total Retail Sales and Growth Rate(CNY Billion, %), 2014 and 2019
Figure 33: Online Sales and Growth Rate (CNY Billion, %) 2014 - 2019
Figure 34: Share of Key Product Sectors (%), 2014 and 2019
Figure 35: Growth Rate of Key Product Sectors vs Growth of Total Retail (%), 2014-2019
Figure 36: Value Growth of Key Product Sectors (CNY Billion), 2014-2019
Figure 37: Spend Per Channel 2014 and 2019
Figure 38: Online Penetration of Key Product Sectors (%), 2014
Figure 39: Online Penetration of Key Product Sectors (%), 2019
Figure 40: Share of Clothing in overall Retail 2014 and 2019
Figure 41: Retail Sales Value and Growth (CNY Billion, %) of Clothing 2014-2019
Figure 42: Spend per Head on Clothing 2014 and 2019
Figure 43: Share of Clothing by menswearWomenswear, Menswear and Childrenswear 2014 and 2019
Figure 44: menswearWomenswear Sales Value and Growth (CNY Billion, %) 2014-2019
Figure 45: Menswear Sales Value and Growth (CNY Billion, %) 2014-2019
Figure 46: Childrenswear Sales Value and Growth (CNY Billion, %) 2014-2019
Figure 47: Online Spend in Clothing 2014-2019
Figure 48: Online Share of Total Clothing Spend 2014 and 2019
Figure 49: Spending per Channel in Clothing (%) 2014 and 2019
Figure 50: Share of Footwear in overall Retail 2014 and 2019
Figure 51: Retail Sales Value and Growth (CNY Billion, %) of Footwear 2014-2019
Figure 52: Spend per Head on Footwear 2014 and 2019
Figure 53: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 2014
Figure 54: Women's Footwear Sales Value and Growth (CNY Billion, %) 2014-2019
Figure 55: Men's Footwear Sales Value and Growth (CNY Billion, %) 2014-2019
Figure 56: Children's Footwear Sales Value and Growth (CNY Billion, %) 2014-2019
Figure 57: Online Spend in Footwear 2014-2019
Figure 58: Online Share of total Footwear Spend 2014 and 2019
Figure 59: Spending per Channel in Footwear (%) 2014 and 2019
Figure 60: Share of Books, News and Stationery in overall Retail 2014 and 2019
Figure 61: Retail Sales Value and Growth (CNY Billion, %) of Books, News and Stationery 2014-2019
Figure 62: Spend per Head on Books, News and Stationery 2014 and 2019
Figure 63: Online Spend in Books, News and Stationery 2014-2019
Figure 64: Online Share of total Books, News and stationery Spend 2014 and 2019
Figure 65: Spending per Channel in Books, News and stationery (%) 2014 and 2019
Figure 66: Share of Electrical and Electronics in overall Retail 2014 and 2019
Figure 67: Retail Sales Value and Growth (CNY Billion, %) of Electrical and Electronics 2014-2019
Figure 68: Spend per Head on Electrical and Electronics 2014 and 2019
Figure 69: Online Spend in Electrical and Electronics 2014-2019
Figure 70: Online Share of total Electrical and Electronics Spend 2014 and 2019
Figure 71: Spending per Channel in Electrical and Electronics (%) 2014 and 2019
Figure 72: Share of Food and Grocery in overall Retail 2014 and 2019
Figure 73: Retail Sales Value and Growth (CNY Billion, %) of Food and Grocery 2014-2019
Figure 74: Spend per Head on Food and Grocery 2014 and 2019
Figure 75: Online Spend in Food and Grocery 2014-2019
Figure 76: Online Share of total Food and Grocery Spend 2014 and 2019
Figure 77: Spending per Channel in Food and Grocery (%) 2014 and 2019
Figure 78: Share of Health and Beauty in overall Retail 2014 and 2019
Figure 79: Retail Sales Value and Growth (CNY Billion, %) of Health and Beauty 2014-2019
Figure 80: Spend per Head on Health and Beauty 2014 and 2019
Figure 81: Online Spend in Health and Beauty 2014-2019
Figure 82: Online Share of total Health and Beauty Spend 2014 and 2019
Figure 83: Spending per Channel in Health and Beauty (%) 2014 and 2019
Figure 84: Share of Furniture and Floor Coverings in overall Retail 2014 and 2019
Figure 85: Retail Sales Value and Growth (CNY Billion, %) of Furniture and Floor Coverings 2014-2019
Figure 86: Spend per Head on Furniture and Floor Coverings 2014 and 2019
Figure 87: Online Spend in Furniture and Floor Coverings 2014-2019
Figure 88: Online Share of total Furniture and Floor Coverings Spend 2014 and 2019
Figure 89: Spending per Channel in Furniture and Floor Coverings (%) 2014 and 2019
Figure 90: Share of Home and Garden Products in overall Retail 2014 and 2019
Figure 91: Retail Sales Value and Growth (CNY Billion, %) of Home and Garden Products 2014-2019
Figure 92: Spend per Head on Home and Garden Products 2014 and 2019
Figure 93: Online Spend in Home and Garden Products 2014-2019
Figure 94: Online Share of total Home and Garden Products Spend 2014 and 2019
Figure 95: Spending per Channel in Home and Garden Products (%) 2014 and 2019
Figure 96: Share of Music, Video and Entertainment Software in overall Retail 2014 and 2019
Figure 97: Retail Sales Value and Growth (CNY Billion, %) of Music, Video and Entertainment Software 2014-2019
Figure 98: Spend per Head on Music, Video and Entertainment Software 2014 and 2019
Figure 99: Online Spend in Music, Video and Entertainment Software 2014-2019
Figure 100: Online Share of total Music, Video and Entertainment Software Spend 2014 and 2019
Figure 101: Spending per Channel in Music, Video and Entertainment Software (%) 2014 and 2019
Figure 102: Share of Sports and Leisure Equipment in overall Retail 2014 and 2019
Figure 103: Retail Sales Value and Growth (CNY Billion, %) of Sports and Leisure Equipment 2014-2019
Figure 104: Spend per Head on Sports and Leisure Equipment 2014 and 2019
Figure 105: Online Spend in Sports and Leisure Equipment 2014-2019
Figure 106: Online Share of total Sports and Leisure Equipment Spend 2014 and 2019
Figure 107: Spending per Channel in Sports and Leisure Equipment (%) 2014 and 2019
Figure 108: Share of Jewelry, Watches and Accessories in overall Retail 2014 and 2019
Figure 109: Retail Sales Value and Growth (CNY Billion, %) of Jewelry, Watches and Accessories 2014-2019
Figure 110: Spend per Head on Jewelry, Watches and Accessories 2014 and 2019
Figure 111: Online Spend in Jewelry, Watches and Accessories 2014-2019
Figure 112: Online Share of total Jewelry, Watches and Accessories Spend 2014 and 2019
Figure 113: Spending per Channel in Jewelry, Watches and Accessories (%) 2014 and 2019
Figure 114: Share of Luggage and Leather Goods in overall Retail 2014 and 2019
Figure 115: Retail Sales Value and Growth (CNY Billion, %) of Luggage and Leather Goods 2014-2019
Figure 116: Spend per Head on Luggage and Leather Goods 2014 and 2019
Figure 117: Online Spend in Luggage and Leather Goods 2014-2019
Figure 118: Online Share of total Luggage and Leather Goods Spend 2014 and 2019
Figure 119: Spending per Channel in Luggage and Leather Goods (%) 2014 and 2019
Figure 120: The Triangulated Market Sizing Methodology
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