Table of Contents 1. Executive Summary 2. Methodology & definitions 2.1. General methodology of IDATE's reports 2.2. Scope and definition 3. Market development 3.1. Value chain 3.2. Connectivity offerings 3.2.1. OEM 3.2.2. Telecom operators 3.3. Business models 3.3.1. Traditional retail 3.3.2. Subsidisation 3.3.3. Wholesale model 3.3.4. Innovative models 4. Market analysis 4.1. Market adoption 4.1.1. Tablets 4.1.2. Laptops 4.2. Drivers and barriers 4.2.1. Drivers 4.2.2. Barriers 4.3. Market estimates 4.3.1. Per device 4.3.2. Per country 4.3.3. Professional versus personal List of Tables
Table 1: List of Fogg connectivity partners in Europe Table 2: Main rate plans in various countries Table 3: Major devices involved in the wholesale model Table 4: Forecast traffic growth over different devices, World, 2013-2019 Table 5: Main drivers and barriers List of Figures
Figure 1: Cellular devices value chain Figure 2: Provisioning flows for operator change Figure 3: Fogg is explicitly mentioned alongside HP Figure 4: HP Datapass value proposition Figure 5: HP Mobile Connect SIM card Figure 6: Dell NetReady no longer active Figure 7: Connected device offerings at AT&T Figure 8: AT&T share plan Figure 9: 4G Data bundle is included with in-store tablet purchase Figure 10: Connected device offerings at Vodafone Figure 11: Detailed data pricing Figure 12: Kindle Fire HDX Figure 13: Traditional retail model Figure 14: Subsidisation model Figure 15: Wholesale model Figure 16: Operating principle of carrier selection Figure 17: Key benefits of on-demand connectivity Figure 18: Total tablets installed base, worldwide, 2013-2018 Figure 19: Cellular vs. Wifi-only tablets usage ratio, in 2014 Figure 20: Geographical tablet adoption Figure 21: Location of device usage Figure 22: Different use case metrics Figure 23: Difference between smartphone and tablet usage Figure 24: Total laptops installed base, worldwide, 2013-2018 Figure 25: Global notebook shipments, 2008-2018 Figure 26: Mobile PCs connections, World, 2017 Figure 27: Lenovo offering of tablets and laptops Figure 28: Monthly usage by device, in Europe, March 2013 Figure 29: Price difference between Wifi + cellular and Wifi iPad Air 2 tablet Figure 30: Tethering illustration Figure 31: Wifi Hotspot usage in the car Figure 32: Infotainment plans at Audi Figure 33: AT&T Modio LTE price Figure 34: Cellular laptops installed base in various countries, 2013-2020 Figure 35: Cellular tablets installed base in various countries, 2013-2020 Figure 36: Cellular laptops connectivity market in various countries, 2013-2020 Figure 37: Cellular tablets connectivity market in various countries, 2013-2020 Figure 38: Breakdown of total cellular device installed base (laptop and tablets), by country, in 2015 Figure 39: Breakdown of total cellular device installed base (laptop and tablets), by country, in 2020 Figure 40: Breakdown of total cellular device (laptop and tablets) connectivity market, by country, in 2015 Figure 41: Breakdown of total cellular device (laptop and tablets) connectivity market, by country, in 2015 Figure 42: Cellular professional and personal device installed base in various countries, in 2015 Figure 43: Cellular professional and personal devices installed base in various countries, in 2020 Figure 44: Cellular professional and personal device connectivity market in various countries, in 2015 Figure 45: Cellular professional and personal device connectivity market in various countries, in 2020
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