Table of Contents 1 Introduction (Page No. - 20) 1.1 Objectives of the Study 1.2 Market Definition 1.3 Scope of the Study 1.3.1 Markets Covered 1.3.2 Years Considered for the Study 1.4 Currency 1.5 Limitations 1.6 Stakeholders 2 Research Methodology (Page No. - 25) 2.1 Research Data 2.1.1 Secondary Data 2.1.1.1 Key Data From Secondary Sources 2.1.2 Primary Data 2.1.2.1 Key Data From Primary Sources 2.1.2.2 Key Industry Insights 2.1.2.3 Breakdown of Primary Interviews 2.2 Market Size Estimation 2.2.1 Bottom-Up Approach 2.2.2 Top-Down Approach 2.3 Data Triangulation 2.4 Research Assumptions 3 Executive Summary (Page No. - 34) 4 Premium Insights (Page No. - 41) 4.1 Augmented Reality Market, 2016–2022 (USD Billion) 4.2 Augmented Reality Market, By Hardware Component 4.3 Augmented Reality Market, By Device Type 4.4 APAC Expected to Emerge as A Fast-Growing Augmented Reality Market Between 2016 and 2022 4.5 Virtual Reality Market, 2016–2022 (USD Billion) 4.6 Virtual Reality Market in Asia-Pacific 4.7 Virtual Reality Market: Developed vs Developing Markets, 2015 and 2022 (USD Million) 4.8 Virtual Reality Market: Consumer and Commercial Verticals (2015) 5 Market Overview (Page No. - 45) 5.1 Introduction 5.2 Market Segmentation 5.2.1 Virtual Reality Market, By Technology 5.2.2 Augmented Reality Market, By Component 5.2.3 Virtual Reality Market, By Component 5.2.4 Augmented Reality Market, By Vertical 5.2.5 Virtual Reality Market, By Vertical 5.2.6 Augmented Reality and Virtual Reality Market, By Geography 5.3 Market Dynamics: Augmented Reality Market 5.3.1 Drivers 5.3.1.1 Increasing Demand for AR-Based Software Applications and Hardware Devices for 3D Visualization in Medical Sectors 5.3.1.2 Growing Interest of Large Tech Companies in Augmented Reality 5.3.1.3 Increase in the Demand for AR From E-Commerce and Retail Sectors 5.3.2 Restraints 5.3.2.1 Development of AR Technology Dependent on Innovations in Computing and Digital Network Systems 5.3.2.2 Limited User Interface Affecting the Navigation Performance of Augmented Reality Applications 5.3.2.3 Limited Processing Power, Less Storage, and Restricted Size of Storage Devices 5.3.3 Opportunities 5.3.3.1 Rising Investments in the Augmented Reality Market 5.3.3.2 Increasing Demand for AR Devices and Apps in Tourism and Medical Sectors 5.3.4 Challenges 5.3.4.1 Low Adoption Due to Privacy Issues and Complexities in the Design 5.3.4.2 Reconfiguration of AR Applications for Different Platforms 5.4 Market Dynamics: Virtual Reality Market 5.4.1 Drivers 5.4.1.1 Penetration of Head-Mounted Displays (HMDs) in Gaming and Entertainment Sectors 5.4.1.2 Affordable Prices of Displays and Other Hardware Components in HMDs 5.4.2 Restraints 5.4.2.1 Display Latency and Energy Consumption Affect the Overall Performance of Virtual Reality Devices 5.4.2.2 Low Resolution and Related Health Concerns 5.4.3 Opportunities 5.4.3.1 Increasing Investment Pouring in the Virtual Reality Market 5.4.3.2 Opportunities in Medical and Healthcare for the Penetration of Head-Mounted Displays 5.4.3.3 Opportunities in Architecture and Design 5.4.4 Challenges 5.4.4.1 Developing User-Friendly Virtual Reality and Tracking Systems 6 Industry Trends (Page No. - 61) 6.1 Introduction 6.2 Value Chain Analysis: Augmented Reality and Virtual Reality 6.3 Key Trends in the Augmented Reality Market 6.4 Key Trends in the Virtual Reality Market 6.5 Porter¡¯s Five Forces Analysis 6.5.1 Porter¡¯s Five Forces Analysis of the Augmented Reality Market 6.5.1.1 Bargaining Power of Suppliers 6.5.1.2 Bargaining Power of Buyers 6.5.1.3 Threat of New Entrants 6.5.1.4 Threat of Substitutes 6.5.1.5 Intensity of Rivalry 6.5.2 Porter¡¯s Five Forces Analysis of Virtual Reality Market 6.5.2.1 Bargaining Power of Suppliers 6.5.2.2 Bargaining Power of Buyers 6.5.2.3 Threat of New Entrants 6.5.2.4 Threat of Substitutes 6.5.2.5 Intensity of Rivalry 7 Augmented Reality and Virtual Reality Market, By Technology (Page No. - 79) 7.1 Introduction 7.2 Augmented Reality Technology 7.2.1 Marker-Based Augmented Reality 7.2.1.1 Passive Marker 7.2.1.2 Active Marker 7.2.2 Markerless Augmented Reality 7.2.2.1 Model-Based Tracking 7.2.2.2 Image Processing-Based 7.3 Virtual Reality Technology 7.3.1 Non-Immersive Technology 7.3.2 Semi-Immersive & Fully-Immersive Technologies 8 Augmented Reality and Virtual Reality Market, By Device Type (Page No. - 85) 8.1 Introduction 8.2 Augmented Reality Devices 8.2.1 Head-Mounted Displays 8.2.2 Head-Up Display (HUD) 8.2.3 Handheld Device 8.3 Virtual Reality Devices 8.3.1 Head-Mounted Display (HMD) 8.3.2 Gesture Control Device 8.3.2.1 Data Gloves 8.3.2.2 Others 8.3.3 Projector & Display Wall 9 Augmented Reality and Virtual Reality Market, By Component (Page No. - 95) 9.1 Introduction 9.2 Augmented Reality and Virtual Reality Component 9.2.1 Augmented Reality Component Market 9.2.2 Virtual Reality Component Market 9.2.3 Augmented Reality and Virtual Reality Hardware Component 9.2.3.1 3D Camera 9.2.3.2 Sensors 9.2.3.2.1 Accelerometer 9.2.3.2.2 Gyroscope 9.2.3.2.3 Magnetometer 9.2.3.2.4 Global Positioning Systems 9.2.3.2.5 Proximity Sensor 9.2.3.3 Semiconductor Component 9.2.3.3.1 Controller/Processor 9.2.3.3.2 Integrated Circuits 9.2.3.4 Displays 9.2.4 Augmented Reality and Virtual Reality Software Component 9.2.4.1 Software Development Kits 9.2.4.2 Cloud-Based Services 10 Augmented Reality and Virtual Reality Market, By Vertical (Page No. - 104) 10.1 Introduction 10.2 Augmented Reality Applications 10.2.1 Aerospace and Defense 10.2.2 Consumer 10.2.2.1 Gaming 10.2.2.2 Sports and Entertainment 10.2.2.2.1 Entertainment Applications 10.2.2.2.1.1 Museums (Archeology) 10.2.2.2.1.2 Theme Parks 10.2.2.2.1.3 Art Gallery and Exhibitions 10.2.2.2.1.4 Consumer Vertical Overall Review 10.2.3 Medical 10.2.3.1 Medical Vertical 10.2.3.1.1 Surgery 10.2.3.1.2 Fitness Management 10.2.3.1.3 Pharmacy Management 10.2.3.1.4 Medical Training 10.2.3.1.5 Medical Segment Overall Review 10.2.4 Commercial 10.2.4.1 Tourism 10.2.4.2 E-Learning 10.2.4.3 E-Commerce & Marketing Applications 10.2.4.3.1 Beauty (Cosmetics) 10.2.4.3.2 Jewel Toning 10.2.4.3.3 Apparel Fitting 10.2.4.3.4 Furniture and Lighting Design 10.2.4.3.5 Grocery Shopping 10.2.4.3.6 Footwear 10.2.4.3.7 Real Estate 10.2.4.3.8 Commercial Vertical Overall Review 10.2.5 Others 10.2.5.1 Automotive 10.2.5.2 Architecture and Building Design 10.2.5.3 Enterprise Solutions 10.2.5.4 Geospatial Mining 10.3 Virtual Reality Applications 10.3.1 Consumer 10.3.1.1 Gaming 10.3.2 Commercial 10.3.2.1 Fashion 10.3.2.2 Advertisement 10.3.3 Aerospace and Defense 10.3.4 Medical 10.3.5 Industrial 10.3.6 Others 11 Augmented Reality and Virtual Reality Market, By Geography (Page No. - 156) 11.1 Introduction 11.2 North America 11.2.1 U.S. 11.2.2 Canada 11.2.3 Mexico 11.3 Europe 11.3.1 U.K. 11.3.2 Germany 11.3.3 France 11.3.4 Rest of Europe 11.4 Asia-Pacific (APAC) 11.4.1 China 11.4.2 India 11.4.3 South Korea 11.4.4 Japan 11.4.5 Rest of APAC 11.5 Rest of the World (RoW) 11.5.1 Middle East & Africa 11.5.2 Latin America 12 Competitive Landscape (Page No. - 196) 12.1 Introduction 12.2 Market Ranking for Augmented Reality and Virtual Reality Market 12.3 Competitive Scenario 12.3.1 New Product Developments: Augmented Reality and Virtual Reality 12.3.2 Agreements, Collaborations, Expansions & Partnerships 12.3.3 Mergers & Acquisitions 12.3.4 Others 13 Company Profile (Page No. - 211) 13.1 Google Inc. 13.1.1 Business Overview 13.1.2 Products Offered 13.1.3 Recent Developments 13.1.4 MnM View 13.1.4.1 SWOT Analysis 13.2 Microsoft Corporation 13.2.1 Business Overview 13.2.2 Products Offered 13.2.3 Recent Developments 13.2.4 MnM View 13.2.4.1 SWOT Analysis 13.3 Vuzix Corporation 13.3.1 Business Overview 13.3.2 Products Offered 13.3.3 Recent Developments 13.3.4 MnM View 13.3.4.1 SWOT Analysis 13.4 Samsung Electronics Co., Ltd. 13.4.1 Business Overview 13.4.2 Products Offered 13.4.3 Recent Developments 13.4.4 MnM View 13.4.4.1 SWOT Analysis 13.5 Qualcomm Inc. 13.5.1 Business Overview 13.5.2 Products Offered 13.5.3 Recent Developments 13.5.4 MnM View 13.5.4.1 SWOT Analysis 13.6 Oculus VR, LLC 13.6.1 Business Overview 13.6.2 Products Offered 13.6.3 Recent Developments 13.6.4 MnM View 13.6.4.1 SWOT Analysis 13.7 EON Reality, Inc. 13.7.1 Business Overview 13.7.2 Products & Services Offered 13.7.3 Recent Developments 13.7.4 MnM View 13.7.4.1 SWOT Analysis 13.8 Infinity Augmented Reality Inc. 13.8.1 Business Overview 13.8.2 Products Offered 13.8.3 Recent Developments 13.8.4 MnM View 13.8.4.1 SWOT Analysis 13.9 Magic Leap, Inc. 13.9.1 Business Overview 13.9.2 Products Offered 13.9.3 Recent Developments 13.10 Blippar Inc. 13.10.1 Business Overview 13.10.2 Products Offered 13.10.3 Recent Developments 13.11 Daqri LLC 13.11.1 Business Overview 13.11.2 Products Offered 13.11.3 Recent Developments 13.12 Osterhout Design Group (ODG) 13.12.1 Business Overview 13.12.2 Products Offered 13.12.3 Recent Developments 13.13 Metaio GmbH 13.13.1 Business Overview 13.13.2 Products Offered 13.13.3 Recent Developments 13.14 Meta Company 13.14.1 Business Overview 13.14.2 Products Offered 13.14.3 Recent Developments 13.15 Cyberglove Systems LLC. 13.15.1 Business Overview 13.15.2 Products Offered 13.15.3 Recent Developments 14 Appendix (Page No. - 246) 14.1 Insights From Industry Experts 14.2 Discussion Guide 14.3 Knowledge Store: Marketsandmarkets¡¯ Subscription Portal 14.4 Introducing RT: Real-Time Market Intelligence 14.5 Available Customization 14.6 Related Reports List of Tables (156 Tables)
Table 1 Growing Demand in Automotive and Medical Applications is A Major Driver Table 2 Devices With A Limited User Interface Likely to Hinder the Growth of the AR Market Table 3 High Growth Potential for AR Through Mobile Devices in Tourism and Medical Sectors Table 4 Privacy-Related Issues as Well as Ill Effects on Health Due to the Use of Augmented Reality—Major Challenges for Market Growth Table 5 Growing Demand for Virtual Reality in Gaming and Entertainment Sectors Table 6 Display Latency is A Major Issue Restraining the Growth of the Virtual Reality Market Table 7 Emerging Applications of Virtual Reality Products in Healthcare Table 8 to Identify the Level of Detail Necessary for A User to Accept Illusion is A Major Challenge Table 9 Key Trends in the Augmented Reality Market Table 10 Key Trends in the Virtual Reality Market Table 11 Threat of New Entrants Likely to Have Maximum Impact on the Overall Augmented Reality Market Table 12 Intensity of Rivalry and Bargaining Power of Buyers Had Major Impact on the Overall Virtual Reality Market Table 13 Virtual Reality Market Size, By Technology, 2013-2022 (USD Million) Table 14 Semi-Immersive & Fully-Immersive Virtual Reality Market Size, By Device, 2013-2022 (USD Million) Table 15 Augmented Reality Market Size, By Device Type, 2013–2022, (USD Billion) Table 16 Augmented Reality Market Size for HMDs, By Vertical, 2013–2022, (USD Billion) Table 17 Augmented Reality Market Size for HUDs, By Vertical, 2013–2022, (USD Billion) Table 18 Augmented Reality Market Size for Handheld Devices, By Vertical, 2013–2022, (USD Billion) Table 19 Virtual Reality Market Size, By Device Type, 2013–2022 (USD Million) Table 20 Virtual Reality Market Size for HMDs, By Vertical, 2013–2022 (USD Million) Table 21 Virtual Reality Market Size for Gesture Control Devices, By Vertical, 2013–2022 (USD Million) Table 22 Virtual Reality Market Size for Gesture Control Devices, By Type, 2013–2022 (USD Million) Table 23 Virtual Reality Market Size for Projectors & Display Walls, By Vertical, 2013–2022 (USD Million) Table 24 Augmented Reality Market Size, By Component, 2013–2022 (USD Billion) Table 25 Augmented Reality Market Size, By Hardware, 2013–2022, (USD Billion) Table 26 Virtual Reality Market Size, By Component, 2013–2022 (USD Billion) Table 27 Virtual Reality Software Market Size, By Technology, 2013–2022 (USD Million) Table 28 Global Augmented Reality Market Size, By Vertical, 2013–2022 (USD Billion) Table 29 Global Augmented Reality Market Size for Aerospace and Defense Vertical, By Device Type, 2013–2022 (USD Billion) Table 30 Global Augmented Reality Market Size for Aerospace and Defense Vertical, By Region, 2013–2022 (USD Billion) Table 31 Augmented Reality Market Size for Aerospace and Defense Vertical in North America, By Country, 2013–2022 (USD Million) Table 32 Augmented Reality Market Size for Aerospace and Defense Sector in Europe, By Country, 2013–2022 (USD Million) Table 33 Augmented Reality Market Size for Aerospace and Defense Vertical in APAC, By Country, 2013–2022 (USD Million) Table 34 Augmented Reality Market Size for Aerospace and Defense Sector in RoW, By Region, 2013–2022 (USD Million) Table 35 Augmented Reality Market Size for Consumer Vertical, By Device Type, 2013–2022 (USD Billion) Table 36 Augmented Reality Market Size for Consumer Vertical, By Region, 2013–2022 (USD Billion) Table 37 Augmented Reality Market Size for Consumer Vertical in North America, By Country, 2013–2022 (USD Billion) Table 38 Augmented Reality Market Size for Consumer Vertical in Europe, By Country, 2013–2022 (USD Billion) Table 39 Augmented Reality Market Size for Consumer Vertical in APAC , By Country, 2013–2022 (USD Billion) Table 40 Augmented Reality Market Size for Consumer Vertical in RoW, By Region, 2013–2022 (USD Million) Table 41 Global Augmented Reality Market for Consumer Vertical, By Application, 2013–2022 (USD Billion) Table 42 Augmented Reality Market Size for Medical Vertical, By Device Type, 2013–2022 (USD Million) Table 43 Augmented Reality Market Size for Medical Vertical, By Region, 2013–2022 (USD Million) Table 44 Augmented Reality Market Size for Medical Vertical in North America, By Country, 2013–2022 (USD Million) Table 45 Augmented Reality Market Size for Medical Vertical in Europe, By Country, 2013–2022 (USD Million) Table 46 Augmented Reality Market Size for Medical Vertical in APAC, By Country, 2013–2022 (USD Million) Table 47 Augmented Reality Market Size for Medical Vertical in RoW, By Region, 2013–2022, (USD Million) Table 48 Augmented Reality Market Size for Commercial Vertical, By Device Type, 2013–2022, (USD Million) Table 49 Augmented Reality Market Size for Commercial Vertical, By Region, 2013–2022 (USD Billion) Table 50 Augmented Reality Market Size for Commercial Vertical in North America, By Country, 2013–2022 (USD Million) Table 51 Augmented Reality Market Size for Commercial Vertical in Europe, By Country, 2013–2022 (USD Million) Table 52 Augmented Reality Market Size for Commercial Vertical in APAC, By Country, 2013–2022 (USD Million) Table 53 Augmented Reality Market Size for Commercial Vertical in RoW, By Region, 2013–2022 (USD Million) Table 54 Augmented Reality Market for Commercial Vertical, By Application, 2013–2022 (USD Billion) Table 55 Augmented Reality Market Size for Other Verticals, By Device Type, 2013–2022 (USD Billion) Table 56 Augmented Reality Market Size for Other Verticals, By Region, 2013–2022 (USD Billion) Table 57 Augmented Reality Market Size for Other Verticals in North America, By Country, 2013–2022 (USD Million) Table 58 Augmented Reality Market Size for Other Verticals in Europe, By Country, 2013–2022, (USD Million) Table 59 Augmented Reality Market Size for Other Verticals in APAC, By Country, 2013–2022, (USD Million) Table 60 Augmented Reality Market Size for Other Verticals in RoW, By Region, 2013–2022 (USD Million) Table 61 Global Augmented Reality Market for Other Vertical, By Application, 2013–2022, (USD Million) Table 62 Virtual Reality Market Size, By Vertical, 2013–2022 (USD Million) Table 63 Virtual Reality Market Size for Consumer Vertical, By Device Type, 2013–2022 (USD Million) Table 64 Virtual Reality Market Size for Consumer Sector, By Region, 2013–2022 (USD Million) Table 65 Virtual Reality Market Size for Consumer Vertical in North America, By Country, 2013–2022 (USD Million) Table 66 Virtual Reality Market Size for Consumer Vertical in Europe, By Country, 2013–2022 (USD Million) Table 67 Virtual Reality Market Size for Consumer Vertical in APAC, By Country, 2013–2022 (USD Million) Table 68 RoW: Virtual Reality Market Size for Consumer Sector, By Region, 2013–2022 (USD Million) Table 69 Virtual Reality Market Size for Consumer Vertical, By Application, 2013–2022 (USD Million) Table 70 Virtual Reality Market Size for Commercial Vertical, By Device Type, 2013–2022 (USD Million) Table 71 Virtual Reality Market Size for Commercial Vertical, 2013–2022 (USD Million) Table 72 Virtual Reality Market Size for Commercial Vertical, By Region, 2013–2022 (USD Million) Table 73 Virtual Reality Market Size for Commercial Vertical in North America, By Country, 2013–2022 (USD Million) Table 74 Virtual Reality Market Size for Commercial Vertical in Europe, By Country, 2013–2022 (USD Million) Table 75 Virtual Reality Market Size for Commercial Vertical in APAC, By Country, 2013–2022 (USD Million) Table 76 Virtual Reality Market Size for Commercial Vertical in RoW, By Region, 2013–2022 (USD Million) Table 77 Virtual Reality Market Size for Aerospace & Defense Vertical, By Device Type, 2013–2022 (USD Million) Table 78 Virtual Reality Market Size for Aerospace & Defense Vertical, By Region, 2013–2022 (USD Million) Table 79 Virtual Reality Market Size for Aerospace & Defense Vertical in North America, By Country, 2013–2022 (USD Million) Table 80 Virtual Reality Market Size for Aerospace & Defense Vertical in Europe, By Country, 2013–2022 (USD Million) Table 81 Virtual Reality Market Size for Aerospace & Defense Vertical in APAC, By Country, 2013–2022 (USD Million) Table 82 Virtual Reality Market Size for Aerospace & Defense Vertical in RoW, By Region, 2013–2022 (USD Million) Table 83 Virtual Reality Market Size for Medical Vertical, By Device Type, 2013–2022 (USD Million) Table 84 Virtual Reality Market Size for Medical Vertical, By Region, 2013–2022 (USD Million) Table 85 Virtual Reality Market Size for Medical Vertical in North America, By Country , 2013–2022 (USD Million) Table 86 Virtual Reality Market Size for Medical Vertical in Europe, By Country, 2013–2022 (USD Million) Table 87 Virtual Reality Market Size for Medical Vertical in APAC, By Country, 2013–2022 (USD Million) Table 88 Virtual Reality Market Size for Medical Verticla in RoW, By Region, 2013–2022 (USD Million) Table 89 Virtual Reality Market Size for Industrial Vertical, By Device Type, 2013–2022 (USD Million) Table 90 Virtual Reality Market Size for Industrial Vertical, By Region, 2013–2022 (USD Million) Table 91 Virtual Reality Market Size for Industrial Vertical in North America, By Country, 2013–2022 (USD Million) Table 92 Virtual Reality Market Size for Industrial Vertical in Europe, By Country , 2013–2022 (USD Million) Table 93 Virtual Reality Market Size for Industrial Vertical in APAC, By Country, 2013–2022 (USD Million) Table 94 Virtual Reality Market Size for Industrial Vertical in RoW , By Region, 2013–2022 (USD Million) Table 95 Virtual Reality Market Size for Other Verticals, By Device Type, 2013–2022 (USD Million) Table 96 Virtual Reality Market Size for Other Verticals, By Region, 2013–2022 (USD Million) Table 97 Virtual Reality Market Size for Other Verticals in North America, By Country, 2013–2022 (USD Million) Table 98 Virtual Reality Market Size for Other Verticals in Europe, By Country, 2013–2022 (USD Million) Table 99 Virtual Reality Market Size for Other Verticals in APAC, By Country, 2013–2022 (USD Million) Table 100 Virtual Reality Market Size for Other Verticals in RoW, By Region, 2013–2022 (USD Million) Table 101 Augmented Reality Market, By Region, 2013–2022 (USD Billion) Table 102 Virtual Reality Market, By Region, 2013–2022 (USD Billion) Table 103 Augmented Reality Market in North America, By Vertical, 2013–2022 (USD Billion) Table 104 Virtual Reality Market in North America, By Vertical, 2013–2022 (USD Million) Table 105 Augmented Reality Market in North America, By Country, 2013–2022 (USD Billion) Table 106 Virtual Reality Market in North America, By Country, 2013–2022 (USD Million) Table 107 Augmented Reality Market in the U.S., By Vertical, 2013–2022 (USD Billion) Table 108 Virtual Reality Market in the U.S., By Vertical, 2013–2022 (USD Million) Table 109 Augmented Reality Market in Canada, By Vertical, 2013–2022 (USD Million) Table 110 Virtual Reality Market in Canada, By Vertical, 2013–2022 (USD Million) Table 111 Augmented Reality Market in Mexico, By Vertical, 2013–2022 (USD Million) Table 112 Virtual Reality Market in Mexico, By Vertical, 2013–2022 (USD Million) Table 113 Augmented Reality Market in Europe, By Vertical, 2013–2022 (USD Billion) Table 114 Virtual Reality Market in Europe, By Vertical, 2013–2022 (USD Million) Table 115 Augmented Reality Market in Europe, By Country, 2013–2022 (USD Billion) Table 116 Virtual Reality Market in Europe, By Country, 2013–2022 (USD Million) Table 117 Augmented Reality Market in the U.K., By Vertical, 2013–2022 (USD Million) Table 118 Virtual Reality Market in the U.K., By Vertical, 2013–2022 (USD Million) Table 119 Augmented Reality Market in Germany, By Vertical, 2013–2022 (USD Million) Table 120 Virtual Reality Market in Germany, By Vertical, 2013–2022 (USD Million) Table 121 Augmented Reality Market in France, By Vertical, 2013–2022 (USD Million) Table 122 Virtual Reality Market in France, By Vertical, 2013–2022 (USD Million) Table 123 Augmented Reality Market in Rest of Europe, By Vertical, 2013–2022 (USD Million) Table 124 Virtual Reality Market in Rest of Europe, By Vertical, 2013–2022 (USD Million) Table 125 Augmented Reality Market in APAC, By Vertical, 2013–2022 (USD Billion) Table 126 Virtual Reality Market in APAC, By Vertical, 2013–2022 (USD Million) Table 127 Augmented Reality Market in APAC, By Country, 2013–2022 (USD Billion) Table 128 Virtual Reality Market in APAC, By Country, 2013–2022 (USD Million) Table 129 Augmented Reality Market in China, By Vertical, 2013–2022 (USD Million) Table 130 Virtual Reality Market in China, By Vertical, 2013–2022 (USD Million) Table 131 Augmented Reality Market in India, By Vertical, 2013–2022 (USD Million) Table 132 Virtual Reality Market in India, By Vertical, 2013–2022 (USD Million) Table 133 Augmented Reality Market in South Korea, By Vertical, 2013–2022 (USD Million) Table 134 Virtual Reality Market in South Korea, By Vertical, 2013–2022 (USD Million) Table 135 Augmented Reality Market in Japan, By Vertical, 2013–2022 (USD Million) Table 136 Virtual Reality Market in Japan, By Vertical, 2013–2022 (USD Million) Table 137 Augmented Reality Market in Rest of APAC, By Vertical, 2013–2022 (USD Million) Table 138 Virtual Reality Market in Rest of APAC, By Vertical, 2013–2022 (USD Million) Table 139 Augmented Reality Market in RoW, By Vertical, 2013–2022 (USD Million) Table 140 Virtual Reality Market in RoW, By Vertical, 2013–2022 (USD Million) Table 141 Augmented Reality Market in RoW, By Region, 2013–2022 (USD Million) Table 142 Virtual Reality Market in RoW, By Region, 2013–2022 (USD Million) Table 143 Augmented Reality Market in the Middle East & Africa, By Vertical, 2013–2022 (USD Million) Table 144 Virtual Reality Market in the Middle East & Africa, By Vertical, 2013–2022 (USD Million) Table 145 Augmented Reality Market in Latin America, By Vertical, 2013–2022 (USD Million) Table 146 Virtual Reality Market in Latin America, By Vertical, 2013–2022 (USD Million) Table 147 Market Ranking of Top 5 Players in Augmented Reality Market Table 148 Market Ranking of Top 5 Players in Virtual Reality Market Table 149 New Product Developments: Augmented Reality, 2012–2016 Table 150 New Product Developments: Virtual Reality, 2012–2016 Table 151 Expansions and (Agreement, Collaborations and Partnership): Augmented Reality, 2012–2016 Table 152 Expansions and (Agreement, Collaborations and Partnership): Virtual Reality, 2012–2016 Table 153 Mergers & Acquisitions: Augmented Reality, 2012–2016 Table 154 Mergers & Acquisitions: Virtual Reality, 2012–2016 Table 155 Others: Augmented Reality, 2012–2016 Table 156 Others: Virtual Reality, 2012–2016 List of Figures (74 Figures)
Figure 1 Markets Covered: Augmented Reality Figure 2 Markets Covered: Virtual Reality Figure 3 Augmented Reality Market: Research Design Figure 4 Virtual Reality Market: Research Design Figure 5 Market Size Estimation Methodology: Bottom-Up Approach Figure 6 Market Size Estimation Methodology: Top-Down Approach Figure 7 Data Triangulation Figure 8 Augmented Reality and Virtual Reality Market, 2013–2022 (USD Billion) Figure 9 Augmented Reality Market, By Hardware (2013–2022) Figure 10 Virtual Reality Market, By Device, 2015 vs 2022 Figure 11 Consumer Sector Expected to Witness Highest Growth in Virtual Reality Between 2016 and 2022 Figure 12 Commercial Sector Expected to Witness Highest Growth in Augmented Reality Between 2016 and 2022 Figure 13 North America Had Highest Market Share for Virtual Reality in 2015 Figure 14 North America Had Highest Market Share for Augmented Reality in 2015 Figure 15 Attractive Opportunities for Augmented Reality Market Figure 16 Augmented Reality Hardware Market for Displays Expected to Grow at A High Rate Between 2016 and 2022 Figure 17 Handheld Displays Expected to Have Largest Market in 2022 Figure 18 China and Japan to Emerge as Fastest-Growing Markets (2016 –2022) Figure 19 Attractive Opportunities for the Virtual Reality Market (2016–2022) Figure 20 China Expected to Account for Largest Share of Market in APAC, By 2022 Figure 21 U.S. Expected to Be the Largest Market, By 2022 Figure 22 Consumer Vertical to Have A Promising Future in APAC Between 2016 and 2022 Figure 23 Augmented Reality and Virtual Reality Markets, By Geography Figure 24 Demand for AR Applications in Medical and Retail Sectors Would Drive the Growth of the AR Market Figure 25 Affordable Hardware With Penetration of Head-Mounted Displays (HMD) in Various Applications is A Driving Force for the Growth of the VR Market Figure 26 Value Chain Analysis of Augmented Reality and Virtual Reality (2015): Major Value Added During Research & Product Development and Manufacturing Stages Figure 27 Porter¡¯s Five Forces Analysis: Threat of New Entrants to Have the Highest Impact Figure 28 Augmented Reality Market: Porter¡¯s Five Forces Analysis Figure 29 Bargaining Power of Suppliers High Owing to A High Number of Suppliers in the Market and Their Financial Power Figure 30 Bargaining Power of Buyers Was Medium Because of Low Price Sensitivity and High Product Differentiation Figure 31 High Impact Due to Competitive Market Space With High Capital Requirements Figure 32 Low Impact Due to Less No Direct Substitutes Figure 33 Increase in the Number of Patent Filings Have A High Impact on the Intensity of Rivalry Figure 34 Porter¡¯s Five Forces Analysis:Bargaining Power of Buyers Had the Highest Impact Figure 35 Virtual Reality Market: Porter¡¯s Five Forces Analysis Figure 36 Increase in the Number of Suppliers Would Reduce Their Bargaining Power Figure 37 Bargaining Power of Buyers is High Because of the Increase in the Number of Suppliers in the Market Figure 38 High Capital Requirement is A Major Challenge for New Entrants Figure 39 Threat of Substitutes has A Medium Impact Due to High Prices and Moderate Availability of Substitutes Figure 40 Intensity of Rivalry is High Due to A High Number of Existing Players Figure 41 Augmented Reality Market, By Technology Figure 42 Virtual Reality Market, By Technology Figure 43 Market for Semi-Immersive and Fully-Immersive Technology Expected to Grow at A High CAGR Between 2016 and 2022 Figure 44 Market for Head-Mounted Displays Expected to Grow at A High Rate Between 2016 and 2022 Figure 45 Augmented Reality Market: Software Component vs Hardware Component (2016 and 2022) Figure 46 Software Market is Projected to Grow Rapidly Between 2016 and 2022 Figure 47 Consumer Application Likely to Witness Highest Growth By 2022 Figure 48 Geographic Snapshot: APAC to Witness the Highest Growth Rate During the Forecast Period Figure 49 The U.S. is Estimated to Lead the Augmented Reality Market Between 2016 and 2022 Figure 50 The U.S. to Lead the Virtual Reality Market Between 2016 and 2022 Figure 51 North American Augmented Reality Market Overview, 2015 Figure 52 North American Virtual Reality Market Overview, 2015 Figure 53 European Augmented Reality Market Overview, 2015 Figure 54 European Virtual Reality Market Overview, 2015 Figure 55 APAC Augmented Reality Market Overview, 2015 Figure 56 APAC Virtual Reality Market Overview, 2015 Figure 57 Companies Adopted New Product Development as the Key Growth Strategy From 2012 to 2016 Figure 58 Product Analysis of Major Companies in Augmented Reality and Virtual Reality Market Figure 59 Market Evaluation Framework—New Product Development Fueled Market Growth Between 2012 and 2016 Figure 60 Battle for Market Share in Augmented Reality: New Product Development Was the Key Strategy Figure 61 Battle for Market Share in Virtual Reality Market: New Product Developments and Partnerships & Collaborations Were the Key Strategies Figure 62 Google Inc.: Company Snapshot Figure 63 Google Inc.: SWOT Analyses Figure 64 Microsoft Coproration: Company Snapshot Figure 65 Microsoft Corporation: SWOT Analysis Figure 66 Vuzix Corporation: Company Snapshot Figure 67 Vuzix Corporation: SWOT Analysis Figure 68 Samsung Electronics Co., Ltd: Company Snapshot Figure 69 Samsung Electronics Co. Ltd.: SWOT Analysis Figure 70 Qualcomm Inc.: Company Snapshot Figure 71 Qualcomm Inc.: SWOT Analysis Figure 72 Oculus VR, LLC: SWOT Analysis Figure 73 EON Reality, Inc.: SWOT Analysis Figure 74 Infinity Augmented Reality Inc.: SWOT Analysis
|