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Location : HOME > Report > ETC The U.S. Market for Organic and Eco-Friendly Home Textiles Publisher SBI Date 2008-01 Quantity 116 pages Type Report Price PDF Single User : $2,750 PDF Corporate : $5,500 Print Table of Contents: Chapter 1: Executive Summary Scope Methodology Market Size and Growth World Markets: Cotton China Produces, Imports, and Uses the Most Cotton The U.S. Exports the Most Cotton Organic Cotton Represents a Fraction of the World Market—But That Fraction is Growing U.S. Organic Cotton Imports Eclipse Exports World Markets: Home Textiles U.S. Imports U.S. Exports U.S. Market, Home Textiles Value of Producer Shipments Declining U.S. Market, Organic Home Textiles Market Factors in Home Textiles Market Factors in Organics Imports, Exports Must Meet Standards of Destination Country Industry Groups Foresee Strong Growth Consumer Communication is a Critical Element in Growth Market and Product Trends Higher Price Points, Lack of Awareness, Misconceptions Hinder Consumer Market for Eco-Friendly Textiles Price Resistance Persists Organic Textiles Historically Unfashionable, Lackluster Consumers Lack Necessary Knowledge Consumer Education Is Needed Retailers, a Critical Link to Consumers, Are Dubious Beyond Organic: Earth-friendly Initiatives and Innovations Product Trends: Fiber-Related Claims Most Prevalent Distribution and Marketing Many Organic Farmers Sell to Co-ops Most Home Textiles Sold at Mass Grocery Chains the Leading Channel for Non-food Organic Products Inflated, Unsubstantiated Claims Hurt Credibility The Industry Steps Up to the Challenge Major Retailers Roll Out Environmentally Friendly Lines Marketing, Merchandising Can Educate As Well As Promote The Web Is an Effective, Cost-Efficient, Eco-friendly Means of Communication Company Profiles Columbine Cody Corp. Coyuchi, Inc. High Desert Naturals, Inc. Under the Canopy The Consumer The Spirit Is Willing, But the Flesh is Weak Inclination to Pay More for Environmental Friendliness: Two Key Demographic Trends Other Pertinent Findings Chapter 2: Market Size and Growth Scope Methodology World Markets: Cotton China Produces, Imports, and Uses the Most Cotton Table 2-1 World Cotton Production, by Country, Market Years 2003/04-2007/08 (Season Beginning August 1) in thousands of metric tons Table 2-2 World Cotton Imports, By Country, Market Years 2003/04-2007/08 (Season Beginning August 1) in thousands of metric tons Table 2-3 World Cotton Use, by Country, Market Years 2003/04-2007/08 (Season Beginning August 1) in thousands of metric tons The U.S. Exports the Most Cotton Table 2-4 World Cotton Exports, by Country, Market Years 2003/04-2007/08 (Season Beginning August 1) in thousands of metric tons Organic Cotton Represents a Fraction of the World Market—But That Fraction is Growing U.S. Organic Cotton Imports Eclipse Exports Table 2-5: U.S. Certified Organic Acreage of Cotton, 2000-2005 World Markets: Home Textiles U.S. Imports Definitions Cotton Sheets, Towels Account for 40% of U.S. Imports Table 2-6 Share of U.S. Imports of Home Textiles, by Type of Product, 2006 (Shipments in millions of dollars) Table 2-7 U.S. Value of Import Product Shipments, Home Textiles, By Type, 2002-2006 Category Code 361 ($1,000,000) China, Pakistan, India Dominate Home Textile Exports to U.S. Table 2-8 U.S. Value of Imports, Shipments of Home Textiles, Major Shippers, 2002-2006 (U.S. Dollars) Table 2-9 U.S. Value of Imports, Shipments of Cotton Sheets, Major Shippers, 2005-2006 Category Code 361($1,000,000) Table 2-10 U.S. Value of Imports, Shipments of Cotton Terry/Other Pile Towels, Major Shippers, 2005-2006 Category Code 363 ($1,000,000) Table 2-11 U.S. Value of Imports, Shipments of Cotton Bedspreads/Quilts, Major Shippers, 2005-2006 Category Code 362 ($1,000,000) Table 2-12 U.S. Value of Imports, Shipments of Cotton Pillowcases, Major Shippers, 2005-2006 Category Code 360 ($1,000,000) Table 2-13 U.S. Value of Imports, Shipments of Wool Blankets, Major Shippers, 2005-2006 Category Code 464 ($1,000,000) Table 2-14 U.S. Value of Imports, Shipments of Towels, Silk/Veg. Blends, Major Shippers, 2005-2006 Category Code 863 ($1,000,000) Table 2-15 U.S. Value of Imports, Shipments of Other Manmade Fiber Furnishings, Major Shippers, 2005-2006 Category Code 666 ($1,000,000) U.S. Exports Definitions Table 2-16 Share of U.S. Exports, by Type of Product, 2006 (Shipments in thousands of dollars) Table 2-17 U.S. Value of Home Textile Shipments Exported, 2002-2006 ($1,000) Leading Export Markets for the United States Are in North America Table 2-18 U.S. Value of Home Textile Shipments Exported to Canada, 2002-2006 ($1,000) Table 2-19 Canada’s Share of U.S. Home Textile Exports, 2002-2006 ($1,000) Table 2-20 U.S. Value of Home Textile Shipments Exported to Mexico, 2002-2006 ($1,000) Table 2-21 Mexico’s Share of U.S. Home Textile Exports, 2002-2006 ($1,000) Fastest Growing Export Markets Include South Korea and the U.K. Table 2-22 Fastest-Growing Export Markets for Bedroom Furnishings ($1,000) Table 2-23 Fastest-Growing Export Markets for Miscellaneous Household Furnishings ($1,000) U.S. Market, Home Textiles Definitions Value of Producer Shipments Declining Table 2-24 Value of U.S. Home Textile Product Shipments, 2002-2006 ($1,000) U.S. Home Textiles an $11.5 Billion Market Table 2-25 Value of U.S. Home Textile Market, 2002-2006 ($1,000) U.S. Market, Organic Home Textiles A Small But Growing Portion of the Organic Fiber Segment Balance of Trade Is Skewed Market Factors in Home Textiles Number of Households Is Rising... Table 2-26 Number of U.S. Households: 2003-2007 [Numbers in thousands. Reference date is July 1] ...As, Accordingly, Are Housing Starts and Units... Table 2-27 Projected Housing Starts, 2002-2006 (1,000s of One-Family Units) Table 2-28 Annual Estimates of U.S. Housing Units, 2002-2006 Reference date is July 1 But Household Size Is Gradually Declining Square Footage of New Homes Expanding Table 2-29 Square Feet of Floor Area in New One-Family Houses Completed, 2002-2006 Table 2-30 Number of Bedrooms in New One-Family Houses Completed, 2002-2006 Table 2-31 Number of Bathrooms in New One-Family Houses Completed, 2002-2006 Home Improvements Remain Surprisingly Robust Table 2-32 Expenditures for Residential Improvements and Repairs, 2002-2006 Seasonally Adjusted Annual Rate in Millions of Dollars Table 2-33 Expenditures by Type of Job, Owner-Occupied Properties: 2002- 2006 ($1,000,000) Second Home Ownership Rates Inch Up Market Factors in Organics Imports, Exports Must Meet Standards of Destination Country Organic Regulation a Double-edged Sword, Constraining Producers but Promoting Consumer Confidence Limited Supplies of Organic Textiles Limit Market; Other Eco-Friendly Materials Expand It Higher Price Points May Dissuade Consumers But Encourage Farmers Earth-Friendlier Materials and Processes Expand the “Green” Market Income Affects Inclination to Buy Organics Table 2-34 Percentage of U.S. Consumers Would Pay More for Environmentally Friendly Products, By Income Base: 110,444 Households Industry Groups Foresee Strong Growth The “Fudge Factor” Will Grow the Non-Organic Segment Consumer Communication is a Critical Element in Growth Chapter 3: Market and Product Trends Higher Price Points, Lack of Awareness, Misconceptions Hinder Consumer Market for Eco-Friendly Textiles Price Resistance Persists Organic Textiles Historically Unfashionable, Lackluster Home Textiles go High-Tech Consumers Lack Necessary Knowledge Consumer Education Is Needed Retailers, a Critical Link to Consumers, Are Dubious Beyond Organic: Earth-friendly Initiatives and Innovations Fibers Bamboo Hemp Modal/beech Lyocell (Tencel) MicroCotton Ingeo SeaCell Manufacturing Processes Packaging Product Trends: Fiber-Related Claims Most Prevalent Table 3-35 Select Recent Product Introductions Table 3-36[cont.] Select Recent Product Introductions Chapter 4: Distribution and Marketing Distribution Many Organic Farmers Sell to Co-ops Most Home Textiles Sold at Mass Grocery Chains the Leading Channel for Non-food Organic Products Marketing Inflated, Unsubstantiated Claims Hurt Credibility The Industry Steps Up to the Challenge Major Retailers Roll Out Environmentally Friendly Lines Marketing, Merchandising Can Educate As Well As Promote Bed Bath & Beyond Informs at Shelf Level The Web Is an Effective, Cost-Efficient, Eco-friendly Means of Communication Chapter 5: Company Profiles Columbine Cody Corp. Key Facts Product Portfolio Distribution and Strategy Recent Developments Coyuchi, Inc. Key Facts Product Portfolio Distribution and Strategy Recent Developments High Desert Naturals, Inc. Key Facts Product Portfolio Distribution and Strategy Under the Canopy Key Facts Product Portfolio Distribution and Strategy Chapter 6: The Consumer The Spirit Is Willing, But the Flesh is Weak Inclination to Pay More for Environmental Friendliness: Two Key Demographic Trends Table 6-37 Percentage of U.S. Consumers Who Would Pay More for Environmentally Friendly Products, 2006 Base: 110,444 Households Table 6-38 Percentage of U.S. Consumers Who Would Pay More for Environmentally Friendly Products, by Age, 2006 Base: 110,444 Households Table 6-39 Percentage of U.S. Consumers Who Would Pay More for Environmentally Friendly Products, by Sex, 2006 Base: 110,444 Households Table 6-40 Percentage of U.S. Consumers Who Would Pay More for Environmentally Friendly Products, by Race, 2006 Base: 110,444 Households Hispanics and Asians Incline to Pay More for Environmentally Friendly Products Table 6-41 Percentage of U.S. Consumers Who Would Pay More for Environmentally Friendly Products, by Region, 2006 Base: 110,444 Households Table 6-42 Percentage of U.S. Consumers Who Would Pay More for Environmentally Friendly Products, by Education, 2006 Base: 110,444 Households Table 6-43 Percentage of U.S. Consumers Who Would Pay More for Environmentally Friendly Products, by Income, 2006 Base: 110,444 Households Table 6-44 Percentage of U.S. Consumers Who Would Pay More for Environmentally Friendly Products, by Presence of Children in the Household, 2006 Base: 110,444 Households Sixty Percent of Consumers Purchase Household Linens Table 6-45 Percentage of U.S. Consumers Who Purchased Any Bedding, Bath, or Household Linens in the Past 12 Months, 2006 Base: 110,444 Households Table 6-46 Percentage of U.S. Consumers Who Purchased Any Bedding, Bath, or Household Linens in the Past 12 Months, by Age, 2006 Base: 110,444 Households Table 6-47 Percentage of U.S. Consumers Who Purchased Any Bedding, Bath, or Household Linens in the Past 12 Months, by Sex, 2006 Base: 110,444 Households Table 6-48 Percentage of U.S. Consumers Who Purchased Any Bedding, Bath, or Household Linens in the Past 12 Months, by Race, 2006 Base: 110,444 Households Table 6-49 Percentage of U.S. Consumers Who Purchased Any Bedding, Bath, or Household Linens in the Past 12 Months, by Region, 2006 Base: 110,444 Households Table 6-50 Percentage of U.S. Consumers Who Purchased Any Bedding, Bath, or Household Linens in the Past 12 Months, by Education, 2006 Base: 110,444 Households Table 6-51 Percentage of U.S. Consumers Who Purchased Any Bedding, Bath, or Household Linens in the Past 12 Months, by Income, 2006 Base: 110,444 Households Table 6-52 Percentage of U.S. Consumers Who Purchased Any Bedding, Bath, or Household Linens in the Past 12 Months, by Presence of Children in the Household, 2006 Base: 110,444 Households Table 6-53 Percentage of U.S. Consumers Who Purchased Any Bedding, Bath, or Household Linens in the Past 12 Months, by Type of Residence, 2006 Base: 110,444 Households Table 6-18 Percentage of U.S. Consumers Who Purchased Any Bedding, Bath, or Household Linens in the Past 12 Months, by Value of Residence, 2006 Base: 110,444 Households Selected Demographics of Sheet/Pillowcase Purchasers Table 6-54 Percentage of U.S. Consumers Who Bought Sheets/Pillowcases in the past 12 months, by Age, 2006 Table 6-20 Percentage of U.S. Consumers Who Bought Sheets/Pillowcases in the past 12 months, by Sex, 2006 Table 6-21 Percentage of U.S. Consumers Who Bought Sheets/Pillowcases in the past 12 months, by Race, 2006 Table 6-22 Percentage of U.S. Consumers Who Bought Sheets/Pillowcases in the past 12 months, by Region, 2006 Table 6-55 Percentage of U.S. Consumers Who Bought Sheets/Pillowcases in the past 12 months, by Household Income, 2006 Table 6-56 Percentage of U.S. Consumers Who Bought Sheets/Pillowcases in the past 12 months, by Presence of Children in the Household, 2006 Selected Demographics of Towel Purchasers Table 6-57 Percentage of U.S. Consumers Who Bought Towels in the past 12 months, by Age, 2006 Table 6-58 Percentage of U.S. Consumers Who Bought Towels in the past 12 months, by Sex, 2006 Table 6-59 Percentage of U.S. Consumers Who Bought Towels in the past 12 months, by Race, 2006 Table 6-60 Percentage of U.S. Consumers Who Bought Towels in the past 12 months, by Region, 2006 Table 6-61 Percentage of U.S. Consumers Who Bought Towels in the past 12 months, by Household Income, 2006 Table 6-30 Percentage of U.S. Consumers Who Bought Towels in the past 12 months, by Presence of Children in the Household, 2006 Selected Demographics of Comforter/Quilt Purchasers Table 6-31 Percentage of U.S. Consumers Who Bought Comforters/Quilts in the past 12 months, by Age, 2006 Table 6-62 Percentage of U.S. Consumers Who Bought Comforters/Quilts in the past 12 months, by Sex, 2006 Table 6-63 Percentage of U.S. Consumers Who Bought Comforters/Quilts in the past 12 months, by Race, 2006 Table 6-64 Percentage of U.S. Consumers Who Bought Comforters/Quilts in the past 12 months, by Region, 2006 Table 6-65 Percentage of U.S. Consumers Who Bought Comforters/Quilts in the past 12 months, by Household Income, 2006 Table 6-66 Percentage of U.S. Consumers Who Bought Comforters/Quilts in the past 12 months, by Presence of Children in the Household, 2006 Selected Demographics of Tablecloth/Napkin Purchasers Table 6-67 Percentage of U.S. Consumers Who Bought Tablecloths/Napkins in the past 12 months, by Age, 2006 Table 6-68 Percentage of U.S. Consumers Who Bought Tablecloths/Napkins in the past 12 months, by Sex, 2006 Table 6-69 Percentage of U.S. Consumers Who Bought Tablecloths/Napkins in the past 12 months, by Race, 2006 Table 6-40 Percentage of U.S. Consumers Who Bought Tablecloths/Napkins in the past 12 months, by Region, 2006 Table 6-70 Percentage of U.S. Consumers Who Bought Tablecloths/Napkins in the past 12 months, by Household Income, 2006 Table 6-71 Percentage of U.S. Consumers Who Bought Tablecloths/Napkins in the past 12 months, by Presence of Children in the Household, 2006 Selected Demographics of Blanket Purchasers Table 6-72 Percentage of U.S. Consumers Who Bought Blankets in the past 12 months, by Age, 2006 Table 6-73 Percentage of U.S. Consumers Who Bought Blankets in the past 12 months, by Sex, 2006 Table 6-74 Percentage of U.S. Consumers Who Bought Blankets in the past 12 months, by Race, 2006 Table 6-75 Percentage of U.S. Consumers Who Bought Blankets in the past 12 months, by Region, 2006 Table 6-76 Percentage of U.S. Consumers Who Bought Blankets in the past 12 months, by Household Income, 2006 Table 6-77 Percentage of U.S. Consumers Who Bought Blankets in the past 12 months, by Presence of Children in the Household, 2006 Inclination to Pay More for Green Indexes About Average for Home Textile Consumers Table 6-78 Percentage of U.S. Consumers Who Purchased Bedding, Bath, or Household Linens in the Past 12 Months and Would Pay More for Environmentally Friendly Products, By Type of Product, 2006 Base: 110,444 Households Table 6-79 Percentage of U.S. Consumers Who Purchased Bedding, Bath, or Household Linens in the Past 12 Months and Would Pay More for Environmentally Friendly Products, By Amount Spent, 2006 Base: 110,444 Households Table 6-80 Percentage of U.S. Consumers Who Purchased Bed Pillows in the Past 12 Months and Would Pay More for Environmentally Friendly Products, By Amount Spent, 2006 Base: 110,444 Households Table 6-81 Percentage of U.S. Consumers Who Purchased Sheets/Pillowcases in the Past 12 Months and Would Pay More for Environmentally Friendly Products, By Amount Spent, 2006 Base: 110,444 Households Table 6-82 Percentage of U.S. Consumers Who Purchased Towels in the Past 12 Months and Would Pay More for Environmentally Friendly Products, By Amount Spent, 2006 Base: 110,444 Households Table 6-83 Percentage of U.S. Consumers Who Purchased Comforters/Quilts in the Past 12 Months and Would Pay More for Environmentally Friendly Products, By Amount Spent, 2006 Base: 110,444 Households Table 6-84 Percentage of U.S. Consumers Who Purchased Tablecloths/Napkins in the Past 12 Months and Would Pay More for Environmentally Friendly Products, By Amount Spent, 2006 Base: 110,444 Households Table 6-85 Percentage of U.S. Consumers Who Purchased Blankets in the Past 12 Months and Would Pay More for Environmentally Friendly Products, By Amount Spent, 2006 Base: 110,444 Households Table 6-86 Percentage of U.S. Consumers Who Purchased Draperies/Curtains in the Past 12 Months and Would Pay More for Environmentally Friendly Products, By Amount Spent, 2006 Base: 110,444 Households

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