Table of Contents
1. Preface
2. Overview of Luxury Apparel & Accessories Industry
2.1 Definition 2.2 Characteristics 2.2.1 Characteristics of Luxury Industry 2.2.2 Characteristics of Luxury Apparel & Accessories 2.3 Development in China
3. Chinese Luxury Market
3.1 Overview 3.2 Market Scale 3.3 Tax Policy in China 3.4 Overseas Consumption
4. Chinese Consumers
4.1 Characteristics of Chinese Luxury Consumers 4.2 Major Types of Chinese Luxury Apparel & Accessories Consumers 4.3 Purchase Potential 4.4 Purchase Inclination
5. Regional Analysis
5.1 Overview 5.2 Beijing 5.2.1 Main Shopping Centers 5.2.2 Development Potential 5.3 Shanghai 5.3.1 Main Shopping Centers 5.3.2 Development Potential 5.4 Chongqing 5.4.1 Development Course 5.4.2 Development Potential 5.5 Tax-free Shops in Hainan
6. Online Luxury Shopping in China
6.1 Overview 6.2 Online Luxury Shopping Characteristics of Chinese Netizens 6.3 Main Online Merchants 6.3.1 Overview 6.3.2 Shangpin.com 6.3.3 Glamour Sale 6.3.4 Xiu.com (luxury) 6.3.5 Summary 6.4 Online Shopping Trends
7. Global Leading Companies
7.1 Moet Hennessy - Louis Vuitton (LVMH Group) 7.1.1 Overview 7.1.2 Operation 7.1.3 Louis Vuitton 7.1.4 FENDI 7.1.5 Dior 7.1.6 Givenchy 7.1.7 Thomas Pink 7.2 Richemont 7.2.1 Overview 7.2.2 Dunhill 7.2.3 Shanghai Tang 7.3 Pinault Printemps Redoute (PPR Group) 7.3.1 Overview 7.3.2 Gucci 7.3.3 Yvessaint Laurent 7.3.4 Bottega Veneta 7.4 Chanel 7.5 Hermès 7.6 Burberry 7.7 Versace 7.8 Prada 7.9 Summary
8. Conclusion and Forecast
8.1 Conclusion 8.2 Forecast
Selected Charts
Global Luxury Market Scale, 1995-2010 Global Luxury Consumption by Country, 2010 Luxury Consumption Phases in China Luxury Consumption by Chinese Consumers, 2008-2010 Luxury Market Scale in Mainland China by Product Category, 2009-2010 Luxury Market Growth Rate in Mainland China by Product Category, 2010-2011 Evolution of Tax on Luxury in China China¡¯s Consumption Tax, Value Added Tax and Tariff on Imported Luxury Goods China¡¯s Import Tariff on Luxury Luxury Consumption of Chinese Consumers by Region, 2009-2010 Main Reasons for Chinese Consumers Buying Luxuries Overseas Overseas Luxury Consumption of Chinese Consumers during the Spring Festival in 2012 by Region Major Consumer Types of Luxuries Luxury Information Source Constitution of Chinese Consumers Most Wanted Luxury Brands of Chinese People, 2012 Three Reasons for Chinese Luxury Consumers to Buy Luxuries, 2008 and 2011 Distribution of Rich Population in 32 Provinces, Municipalities and Autonomous Regions in China, 2010 Regional Distribution of Multi-millionaires in China, 2010 Total Retail Sales of Social Consumer Goods in Beijing, 2006-2011 Per Capita Disposable Income of Urban Residents in Beijing, 2006-2011 Total Retail Sales of Social Consumer Goods in Shanghai, 2006-2011 Per Capita Disposable Income of Urban Residents in Shanghai, 2006-2011 Total Retail Sales of Social Consumer Goods in Chongqing, 2006-2011 Per Capita Disposable Income of Urban Residents in Chongqing, 2006-2011 Tax-free Policy in Hainan Island Quantity and Range of Tax-free Commodities per Tourist in Hainan Island Tax-free Turnover of Hainan Island, 2011-2014E Online Luxury Transaction Volume in China, 2010-2015E Daily Average Coverage of Typical Luxury Goods Shopping Website in China, Jan.-Aug. 2011 Authorized Luxury Brands of Glamour Sales Classification of Online Luxury Shopping Websites in China Direct Shopping Websites of Luxury Brands E-commerce Business Model of Luxury Goods by Brand Sales of LVMH Group by Sector, 2008-2011 Sales Revenue Structure of LVMH Group by Region, H1 2011 Retail Store Distribution of LVMH Group Map of Louis Vuitton Stores in China Louis Vuitton Franchised Stores in Mainland China Fendi Boutiques in Mainland China Dior Boutiques in Mainland China Givenchy Boutiques in Mainland China Thomas Pink Franchised Stores in Mainland China Sales and Operating Income of Richemont, 2009-2011 Revenue of Richemont by Region, FY2009-FY2010 Dunhill Stores in Mainland China Shanghai Tang Boutiques in Mainland China Operating Revenue of PPR Group, 2009-2011 Operating Revenue of PPR Group by Region, 2009-2011 Sales of Gucci by Region, Q3 2011 Gucci Boutiques in Mainland China YvesSaintLarent Boutiques in Mainland China Sales of Yves Saint Laurent by Region, Q3 2011 Bottega Veneta Boutiques in Mainland China Sales of Bottega Veneta by Region, Q3 2011 Chanel Boutiques in Mainland China Hermès Boutiques in Mainland China Burberry Boutiques in Mainland China Versace Boutiques in Mainland China Prada Boutiques in Mainland China Boutiques of Main Luxury Brands in Mainland China Global Luxury Market Scale, 2010-2015E Mainland China¡¯s Luxury Market Scale, 2010-2015E Mainland China¡¯s Luxury Market Scale by Product Category, 2010-2015E
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