Digital terrestrial TV to mobile phones (mobile TV) started in Japan on April 1, 2006, and we expect mobile TV to grow rapidly into a major new media sector. Mobile TV allows to view television broadcasting always and everywhere. Mobile TV combines TV show broadcasts with news, information and commercial services via the internet in one handset, and therefore opens a new mobile commerce sector with many new opportunities. We expect the mobile TV sector to grow in to a vibrant new industry. This report explains the user experience and the most important technical details of mobile TV as it is in commercial service in Japan now, and reports on user experience and trends. Major global telecom carriers and equipment manufacturers from US, EU and Japan, investment banks, equipment manufacturers, service providers, University students and professors and many professionals from all over the world rely on our reports for their work. The Government of Finland has engaged us to advise on the research funding strategy for mobile services, and students and faculty of the Harvard Business School (HBS) are using our reports for research and teaching.
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