The report provides top-level market analysis, information and insights, including: • In-depth analysis of the mobile value-added services (MVAS) market in Brazil • A comprehensive understanding of market trends, drivers, opportunities and challenges across key MVAS service segments • Detailed market sizes for a period of 10 years (2007–2016), broken down into four key areas of service
Summary
Mobile marketing is becoming an integral part of marketing strategies for companies in Brazil, which is mainly due to the rising number of mobile-internet users and the increasing adoption of smartphones in the country. With the changing consumer preferences and technological advancements in Brazil, mobile marketing is becoming a strategic tool for marketers. Brazil is the leading country for mobile marketing initiatives in Latin America. Some of the main growth drivers for mobile marketing in Brazil are the country’s increasing mobile subscriber base and rising number of mobile-internet and smartphone users. Furthermore, the country is preparing to host the 2014 World Cup and 2016 Olympic Games, which will encourage companies to invest in advanced mobile technologies in order to advertise their brand over mobile devices during these major sporting events.
Scope
• This report provides an extensive analysis of the mobile marketing market in Brazil • It provides current and forecast market sizing for mobile marketing spend in Brazil • It offers detailed analysis of business, infrastructure, technology and consumer trends driving the growth of the mobile marketing market in Brazil • The report highlights the key challenges faced by the mobile marketing market • It provides case examples of innovative mobile marketing strategies adopted by key players across consumer industries such as FMCG, healthcare, banking, and travel and tourism • It also provides insights into the future of mobile marketing and upcoming trends shaping the growth of the market in Brazil
Reasons To Buy
• Gain in-depth insight into mobile marketing strategies and emerging opportunities in Brazil • Take informed decisions and formulate effective technical and marketing strategies based on the report’s detailed market insights on mobile marketing In Brazil • Understand the key consumer, business and economic trends impacting mobile marketing in Brazil • Gain insight into mobile marketing strategies adopted by key players across consumer industries such as FMCG, healthcare, banking, and travel and tourism
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