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Synopsis
The report provides top-level market analysis, information and insights, including:
• In-depth analysis of the mobile value-added services (MVAS) market in Russia
• A comprehensive understanding of market trends, drivers, opportunities and challenges across key MVAS service segments
• Detailed market sizes for a period of 10 years (2007–2016), broken down into four key areas of service
Summary
The presence of digital media marketing is growing in Russia. The country contains the largest internet user base in Europe, with more than 50 million internet users and 27 million mobile-internet users. Russians are increasingly depending on online services to access product reviews, information on companies and products, and price comparison site before making their purchase decisions. Although mobile marketing is still in an early stage of development in the country, it is expected develop rapidly over the forecast period, as the success of online marketing is replicated on mobiles. The growth in mobile marketing is also expected to be driven by the country’s rising smartphone user base and by the implementation of 3G and 4G infrastructure, which will increase the potential penetration for mobile marketing campaigns.
Scope
• This report provides an extensive analysis of the mobile marketing market in Russia
• It provides current and forecast market sizing for mobile marketing spend in Russia
• It offers detailed analysis of business, infrastructure, technology and consumer trends driving the growth of the mobile marketing market in Russia
• The report highlights the key challenges faced by the mobile marketing market
• It provides case examples of innovative mobile marketing strategies adopted by key players across consumer industries such as FMCG, healthcare, banking, and travel and tourism
• It also provides insights into the future of mobile marketing and upcoming trends shaping the growth of the market in Russia
Reasons To Buy
• Gain in-depth insight into mobile marketing strategies and emerging opportunities in Russia
• Take informed decisions and formulate effective technical and marketing strategies based on the report’s detailed market insights on mobile marketing In Russia
• Understand the key consumer, business and economic trends impacting mobile marketing in Russia
• Gain insight into mobile marketing strategies adopted by key players across consumer industries such as FMCG, healthcare, banking, and travel and tourism
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