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Synopsis
The report provides top-level market analysis, information and insights on the Kenyan prepaid card market, including:
• Current and forecast values for the prepaid card industry in Kenya
• Comprehensive analysis of the prepaid card industry market attractiveness, covering key trends and drivers
• Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers in the market
• Detailed analysis of the challenges affecting the prepaid card industry in Kenya
• Company profiles of the major insurers in the prepaid card industry in Kenya
Summary
Kenya’s economy has had a fluctuation in its growth rate, during the review period. GDP grew negatively due to the global financial crisis and negative business environment in 2008–2009, while GDP achieved positive growth in 2010 and 2011, it was backed by improved economic fundamentals and increased prices of key exports.
The improved levels of economic growth had a positive impact on industrial development, and the banking industry posted strong growth during this period due to the adoption of deposits, loan, cards and assets. This positive momentum is expected to continue over the forecast period.
Scope
• This report provides a comprehensive analysis of the prepaid card industry in Kenya
• It offers a detailed analysis of the key markets in Kenyan prepaid card industry, along with market forecasts until 2016
• It details the different macroeconomic factors affecting the prepaid card industry in Kenya
• It covers an exhaustive summary of the key trends and drivers affecting the prepaid card industry
• It outlines the current regulatory framework in the industry
• It details the marketing strategies used by various banks
• It profiles the major banks in the prepaid card market in Kenya
Reasons To Buy
• Make strategic business decisions using top-level historic and forecast market data related to the prepaid card industry and each market within it
• Understand the key market trends and growth opportunities within the Kenyan prepaid card market
• Assess the competitive dynamics in the prepaid card market in Kenya
• Gain insights into the marketing strategies used by prepaid card vendors
• Gain insights into the key regulations governing the prepaid card market in Kenya
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