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Synopsis
The report provides top-level market analysis, information and insights on the Nigerian prepaid card market, including:
• Current and forecast values for the prepaid card industry in Nigeria
• Comprehensive analysis of the prepaid card industry market attractiveness, covering key trends and drivers
• Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers in the market
• Detailed analysis of the challenges affecting the prepaid card industry in Nigeria
• Company profiles of the major insurers in the prepaid card industry in Nigeria
Summary
Nigeria has one of the fastest-growing economies in Sub-Saharan Africa. The country recorded impressive levels of economic growth and posted a CAGR of XX% during the review period. The increase was mainly attributed to the rapid growth of the financial, legal, communication and entertainment industries.
The Nigerian prepaid cards market is small in size. The prepaid cards business is still in its early stages of development and therefore, competition is not intense. All the major banks have entered the market, but this does not constitute a major part of their product portfolios. United Bank for Africa Plc, Intercontinental Bank Plc, Zenith Bank Plc, Guaranty Trust Bank Plc and First Bank of Nigeria Plc are the leading banks functional in this market.
Scope
• This report provides a comprehensive analysis of the prepaid card industry in Nigeria
• It offers a detailed analysis of the key markets in Nigerian prepaid card industry, along with market forecasts until 2016
• It details the different macroeconomic factors affecting the prepaid card industry in Nigeria
• It covers an exhaustive summary of the key trends and drivers affecting the prepaid card industry
• It outlines the current regulatory framework in the industry
• It details the marketing strategies used by various banks
• It profiles the major banks in the prepaid card market in Nigeria
Reasons To Buy
• Make strategic business decisions using top-level historic and forecast market data related to the prepaid card industry and each market within it
• Understand the key market trends and growth opportunities within the Nigerian prepaid card market
• Assess the competitive dynamics in the prepaid card market in Nigeria
• Gain insights into the marketing strategies used by prepaid card vendors
• Gain insights into the key regulations governing the prepaid card market in Nigeria
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