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A social revolution is sweeping through the global television industry.
- Viewers are now an engaged audience: they discuss, share, discover and participate in TV shows via social media, second screens and smart TVs
- Facebook, Twitter and dozens of Social TV startups confront television worldwide with unprecedented opportunities and threats
- The result – Social TV is impacting TV business models in advertising, pay-TV, video-on-demand and television transactions
Social TV is the only comprehensive strategy report on this fast-moving market.
Why Social TV matters
Social networks: television's partner-competitors
Twitter and Facebook both claim to be ideal partners for TV companies. Yet they are battling for $196bn in worldwide TV ad spend and will impact the $236bn global pay-TV market. How far do their interests coincide with television's?
The future is social
Broadcasters are developing sophisticated Social TV integration. They aim to drive viewer tune-in, engagement and loyalty to boost ratings, live viewing and ad revenue. However, they are also discovering Social TV’s challenges.
Advertisers seek innovative Social TV shows and ads
Major brands want Social TV shows and engaging ad formats for innovative advertising opportunities. Who can deliver the goods?
Will pay-TV viewers share programming and raise operators' ARPU?
Pay-TV operators envisage a Social TV future where subscribers recommend content to each other, boosting ARPU. Yet they face serious challenges from rival companies and strategies.
New formats for viewer engagement and transactions
Producers are developing new formats that incorporate viewer participation and paid transactions. As in any experimentation, success will be mixed with failure.
Follow the money into Social TV startups
Major media and tech companies such as BSkyB, Hearst, Time Warner and Google are pumping tens of millions of dollars into Social TV startups. How is this investment surge shaping the future of television?
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