Currently, China has 13 million pairs of newlyweds in every year, the total consumption amount due to marriage has reached CNY 30 billion, of which, the consumption of wedding dress has reached nearly CNY 200 million, the demand volume for wedding dress is about 4.77 million sets.
As for the price, China’s wedding dress industry can be divided into five grades, namely high, medium to high, medium, medium to low and low. The price of low-end products as low as CNY 100 to CNY 200, while the price of high-end wedding dresses can reach CNY tens of thousands.
As for the style, China’s wedding dresses can be divided into European and American style, Middle East style, Japan and South Korea style. European and American style is simple and succinct and mainly rely on the fabric material itself and exquisite type. Middle East style mainly decorated by diamond, machine embroidery and beaded decorations; this style looks enough bright and flashing. Japan and South Korea style mainly used flowers and more fabric.
In terms of quality, China’s wedding industry can be divided into export sale and domestic sale. The export quality was divided into developed countries and backward countries, the developed countries control the quality of products very strictly; the domestic sale products have poor quality and homogenization is serious.
At present, China has formed four wedding dress design, production and export bases with high, medium and high-end characteristics, namely Guangdong, Xiamen, Suzhou and Taiwan. More than 90% of the world’s wedding dress brands are OEM in domestic China, and due to the agreement in advance, these wedding dresses will not be sold in domestic regions.
At present, there are a few of wedding brand enterprises in domestic China; the most supply in domestic market was completed by small business workshops. The products of these small business workshops have serious homogenization and poor quality; only imitate to others and don’t have the design capabilities basically.