Abstract
Summary
Digital terrestrial TV to mobile phones (mobile TV) started in Japan on April 1, 2006, and we expect mobile TV to grow rapidly into a major new media sector. Mobile TV allows to view television broadcasting always and everywhere. Mobile TV combines TV show broadcasts with news, information and commercial services via the internet in one handset, and therefore opens a new mobile commerce sector with many new opportunities. We expect the mobile TV sector to grow in to a vibrant new industry. This report explains the user experience and the most important technical details of mobile TV as it is in commercial service in Japan now, and reports on user experience and trends.
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