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A social media revolution is sweeping through the global TV industry.
Impacting broadcasting, advertising, pay-TV, video-on-demand, television transactions and TV industry business models.
- Viewers are now an engaged audience: they discuss, share and participate in shows via social media, second screens and smart TVs
- Facebook, Twitter and dozens of Social TV startups confront television worldwide with unprecedented opportunities and threats
- The result – Social TV radically affects the television industry, TV viewing and pay-TV, and presents unique opportunities for engaging viewers and creating new business models
Futurescape is at the forefront of Social TV analysis.
Our Social TV strategy report provides unparalleled, comprehensive coverage of this dynamic and highly competitive market.
Key TV industry issues covered in the report
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Twitter and Facebook both claim to be broadcasters' ideal partners. Yet as they compete for $211 billion in global TV ad spend, how far do their interests match the television industry's?
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Broadcasters are developing Social TV integration to drive viewer tune-in and engagement, boosting live viewing and ad revenue. This means confronting Social TV’s challenges, particularly reaching mass audiences beyond the early adopters.
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Major advertisers want Social TV shows and interactive ad formats for innovative advertising. However, they also require Social TV providers to have scale. Who can supply it – and has the data to prove it?
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Pay-TV operators envisage a Social TV model of subscribers recommending content to each other, boosting average revenue per user. How feasible is this?
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TV producers are creating new formats incorporating viewer participation, with live commenting, polls, voting and gaming. However, the full potential of social media and television is still untapped.
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Social TV startups are attracting millions of dollars of investment from media and tech giants such as BSkyB, Hearst, Time Warner and Google. How is this shaping the future of television? And which business models will prevail, for Social TV to build a profitable commercial future?
Social TV is moving fast and organisations must move rapidly to realise its potential and remain competitive.
Understanding the Social TV market, identifying key trends and adapting digital strategies have never been more important.
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