Changes in the TV landscape and in viewing habits are starting to chip away at strongholds in the TV advertising market, and we are starting to see the first signs of exhaustion. But live television still has a number of major assets, especially in terms of coverage and exposure, while also investing heavily in the web which is attracting more and more viewers and advertisers, but where the advertising rules are not the same.
Drawing on a comparison of how live TV and OTT services perform in the realm of advertising, this insight examines classic TV’s strengths and weaknesses when competing with online fare.
This insight is part of our TV & New Video services watch which covers:
- Half-yearly updated datasets - Half-yearly updated status reports - Quarterly market insights - Direct access to lead media analysts