The education and training industry mainly involves in after-class tutoring, IT training, foreign language training, online education, pre-school education and skill cultivating. In China, the market size of the education and training industry soared from RMB610 billion in 2008 to RMB955.4 billion in 2012, with the CAGR of 11.87%.
During 2012-2013, the development of China education and training industry presented the following characteristics:
1. More and More Education Groups and Internet Enterprises Are Tapping Online Education Field
On the one hand, education institutions are launching online courses covering a wide range of domains, such as foreign language, qualification test, skill education, and tutoring for students at elementary and secondary schools; on the other hand, internet enterprises are making positive efforts in building platform to share education content. For example, Tencent initiated http://v.qq.com/v/; Netease launched http://study.163.com.
2. Private Kindergartens in China Are Witnessing Rapid Growth
The number of private kindergartens increased from 48,368 in 2002 to 115,404 in 2011, with the CAGR of 10.14% or the proportion surging from 43.28% to 69.21%. Thanks to the preferential policies, provinces and cities all across China have introduced “Three-Year-Long Pre-school Education Action Plan”, a move which triggered the number hike of kindergartens.
The report highlights:
- Overview of China Education Cause (including the number of pre-school education/compulsory education/high school and secondary education/ higher education schools, enrollment, number of internal students and number of graduates );
- Development Environment of China Education and Training Industry (including GDP, population, residents’ income and expenditure, national education fund input, macro-policy, etc.)
- Development of Non-Government Funded Education and Vocational Education (survey, related polices, market breakdown, etc.)
- Education and Training Industry Market (including overall market scale and tendency, IT training market, foreign language training market, young children’s training market, after-class tutoring market, online education training market, etc. )
- Profile, Revenue, Revenue Structure, Outlets & Students, Business Model and Latest Dynamics of Enterprises in the Education and Training Industry (including New Oriental Education & Technology Group, Inc., TAL EDUCATION GROUP, ChinaEdu Corp and China Distance Education Holdings Ltd., CDEL)
Founded in 1993, New Oriental Education & Technology Group, Inc. is mainly engaged in English training and consulting on studying abroad. Since 2008, it started to stretch the whole industrial chain, such as establishing Youwin individualized learning center and launching extracurricular counseling business. As of 2012, New Oriental Education & Technology Group, Inc. mainly involved in language training, test counseling, tutoring for elementary and secondary school students and students in kindergartens, online education, education software businesses and reselling of other education technologies. By revenue structure, language training and test counseling are major contributors to its revenue and profit.
Established in 2003, TAL EDUCATION GROUP specializes in extracurricular counseling, with tutoring services including small classes, personalized premium services and online courses as of 2012. In FY2013 (Feb.29, 2012-Feb.28, 2013), the revenue of the company increased by 27.27% year-on-year to USD225.93 million, with the net income surging by 37.54% year-on-year to USD33.44 million.
Xueda was set up in 2001, specializing in extracurricular counseling business, with the number of outlets soaring to 383 in 2012 from 32 in 2007, a CAGR of 64.29%. It has realized widespread outlet distribution. The annual enrollment of Xueda rose from 5,500 in 2007 to 138,700 in 2012, with the CAGR of 90.69%. In 2012, the revenue of the company surged by 32.21% year-on-year to USD293.16 million, with the gross margin of 29.5%.