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현재위치 : HOME > 리포트 > 마케팅/광고
Publicis Omnicom Group vs. Google, Facebook, and others in Digital Advertising
발행사 Mind Commerce

발행일 2013-07
분량 20 pages
서비스형태 Report
판매가격

인쇄하기
The global advertising market is expected to reach approximately $505 B in 2013, representing a 3.5% growth rate. Digital advertising is the fastest growing segment within advertising, and within that segment, mobile is the fastest growing segment of Internet advertising with a projected 67% growth rate.

The merger of advertising giants would have more than 130,000 employees and will represent the number one advertisement firm with Omincom $14.2 B and Publicis $8.8, the combined revenue of $23B based on 2012 numbers. This surpasses the currently largest revenue producer WPP with $15.95B. Coming in at a current fourth place is Interpublic Group at $6.96B.

This research evaluates the proposed merger between Omnicom and Publicis including challenges, synergies, market opportunities, and recommendations for the combined company as it seeks to leverage its assets to obtain a greater stake in the digital advertising market. Recommendations include market focus, strategy, partnering, and acquisitions.

Target Audience:
  • Wireless carriers and Internet service providers
  • Advertising groups, agencies, and media buyers
  • Media companies, portals, and content providers
  • Digital application, content, and commerce companies

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