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Social TV report (6th edition) 
¹ßÇà»ç Futurescape

¹ßÇàÀÏ 2013-10
ºÐ·® 188 pages
¼­ºñ½ºÇüÅ Report
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In-depth analysis of the Social TV market in a comprehensive report

In the run-up to Twitter¡¯s IPO, Twitter and Facebook are locked in an increasingly fierce battle over the commercial future of Social TV – how television viewers discuss and engage with TV programming and advertising via social networks.

This spontaneous viewer behaviour, enabled by the boom in social media, smartphones and tablets, is impacting the global television-advertising ecosystem: ratings, tune-in, commercials, sponsorship, programming, formats and distribution.

The rival social networks are continuously launching multiple Social TV initiatives:

¡¤ Creating innovative Social TV features for their users
¡¤ Developing new business opportunities
¡¤ Striking key international partnerships with multiple broadcasters, advertisers and distributors

Twitter¡¯s Amplify product, for instance, shows its users instant replays of exciting sports highlights embedded in a tweet, and gains Twitter and the broadcaster revenue from sponsor pre-roll ads.

Broadcaster partners include CBS, NBCUniversal, Viacom (US and international), ESPN and TF1, with sponsors such as AT&T, Coke Zero, Ford, General Electric and Unilever.

Facebook¡¯s Public Feed and Keyword Insights data tools enable broadcasters to engage Facebook users by displaying their real-time reactions and opinions within TV shows, which also gives the social network valuable on-air promotion.

Partners include ABC, BSkyB, CNN, Fox Sports and NBC, for Dancing with the Stars, sports and news programming.

This latest edition of Futurescape¡¯s Social TV report provides the full context for understanding Twitter¡¯s Social TV IPO and the wider Social TV market, analyzing:

¡¤ The battle for Social TV dominance between Twitter, Facebook and their Social TV competitors
¡¤ Why Twitter is strongly positioned for Social TV, but is not yet the clear winner (with full SWOT analysis for Twitter and Facebook)
¡¤ Twitter¡¯s and Facebook¡¯s TV industry partnerships and their Social TV products that transform the television viewing experience
¡¤ How broadcasters, producers and pay-TV operators are executing Social TV strategies to drive the tune-in and audience engagement that boosts ratings
¡¤ How advertisers are embracing new opportunities to integrate social interaction into TV ad campaigns, run second screen ads synchronized with television commercials and optimize ad planning
¡¤ The social networks¡¯ ambiguous relationship with TV advertising – are they supporting it or aiming to take a cut from brands¡¯ global $350bn TV ad spend?
¡¤ The challenges and risk factors for the Social TV sector

Who is this report for?

¡¤ Game changers – the innovators who are transforming media, social media, advertising and technology.
¡¤ Investors and analysts following major media organisations and social networks, and technology news, strategy and market developments.
¡¤ Television, advertising and social media professionals, to stay current with the fast-moving and complex Social TV market

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