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현재위치 : HOME > 리포트 > Information Technology > 인터넷
Newspapers and the Internet: 2014
발행사 Generator Research

발행일 2014-02
분량 154 pages
서비스형태 Report
판매가격

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About this Market

The worldwide newspaper industry will grow from USD 114.3 billion in 2014 to USD 123.1 billion in 2018, an increase of 7.7%. While print advertising revenues will fall by 3.8%, from USD 64.5 billion in 2014 to USD 62.1 billion in 2018, revenues from copy sales, digital advertising and digital subscriptions will all increase. In developed internet markets the newspaper industry is experiencing a structural contraction which is being caused by digital technology and the internet. But in markets where the internet remains immature – India, Romania and the Philippines, for instance, traditional printed newspaper businesses are thriving. While publishers in mature markets will have to swallow a bitter pill, which will eventually see them downsizing or selling off their print operations, there has never been a better time for skilled writers, visionary publishers and savvy investors to get involved in the news business.

Report Content

In this report you will be able to read profiles of 27 leading newspaper publishers, including a mixture of branded news providers and emerging online, digital-only news ventures. This will allow you to clearly distinguish the content and business strategies that have potential, from those that do not. To provide you with a complete picture this detailed report contains a segmentation model and supporting narrative that allows you to see which parts of the industry are still growing, and understand the reasons why. The segmentation model also delivers powerful insights into the content strategies that will underpin successful online news ventures in the future. You will also find 5-year forecasts for the four main revenue streams of newspaper publishers: print advertising, copy sales, online advertising and digital subscriptions.


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