Overview
Key Elements of the Dataset
This enhanced Excel workbook, companion to the Mobile Search Market Prospects Report, provides access to the full suite of forecast data, including additional forecasts not in the Report. Juniper Research’s highly granular Interactive Forecast Excels (IFxls) enable clients to manipulate Juniper’s forecast data and charts to test their own assumptions, perform what-if analysis; and compare select markets side by side in customised charts and tables. IFxls greatly increase clients’ ability both to understand a particular market and to integrate their own views into the model.
Forecasts are provided both on a global basis and by the following category splits:
• Market Segment: Web search; local search apps, AR (Augmented Reality) search apps (a subset of local search apps); discovery apps
• Device: Smartphone (all markets); Featurephone (web search); Tablet (web search, local search apps, discovery apps)
• Business Model: Advertising spend (all markets); Pay-per-download consumer spend (local search apps, AR search apps, discovery apps)
• Regional & Country Level Data – The workbook contains all regional and category data from the Mobile Search Market Prospects Report, as well as country level splits for the US, Canada and the UK.
Key Metrics
162 tables, containing over 12,500 data points and 8 What-If-Analyses
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