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현재위치 : HOME > 리포트 > 유/무선통신 > 휴대폰/단말기
The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts
발행사 Signals and Systems Telecom

발행일 2014-04
분량 271 pages
서비스형태 Report
판매가격

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Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide.

Mobile advertising promises to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and wireless carriers alike. Currently in its early years, the market accounts for nearly $21 Billion in annual revenue.

The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. By the end of 2020, tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 25% between 2014 and 2020.

The "Mobile Advertising (mAdvertising) Market: 2014 - 2020" report provides an in-depth assessment of the global mobile advertising market. In addition to covering the business case, market drivers, challenges, opportunities, key developments, industry roadmap, ecosystem, key player profiles and strategies, the report also presents comprehensive forecasts for the mobile advertising market from 2014 till 2020, including an individual assessment of 2 device form factor submarkets, 9 application & media submarkets, and 25 country submarkets.

Tablet and Smartphone shipment forecasts (by OS platform, vendor and region) are also presented in the report due to their profound impact on the size of the mobile advertising market. Historical figures from 2010, 2011 and 2012 accompany the forecasts.

The report comes with an associated Excel datasheet covering quantitative data from all figures presented within the report.

Topics Covered:
The report covers the following topics:

• Mobile advertising business models: Ad types, physical Ad dimensions, supporting technologies and revenue generation models
• Key market sectors for mobile advertising and their evolution
• Market drivers and challenges for the mobile advertising market
• A detailed assessment of the emerging tablet advertising submarket and its growth potential
• Key developments and opportunities in the industry
• Profiles and strategies of 34 key players in the mobile advertising market
• Strategic recommendations for advertisers, mobile advertising providers, wireless carriers and mobile device OEMs
• Global and regional market forecasts:
• Mobile advertising revenue forecasts: 2010 - 2020
 - Submarket revenue forecasts are categorized in 2 device form factor categories:
Mobile Phone
Tablet
 - Submarket revenue forecasts are categorized in 9 application & media categories:
Media Alerts
Mobile Browsing (Display, Search)
Mobile Applications
Mobile Games
Mobile Music
Mobile Social Networking
Mobile TV (Broadcast, Unicast & One-off)
Mobile Video (One-off, Subscription Based)
Text Alerts
 - Country level revenue projections are presented for the following 25 leading countries in the mobile advertising market:
Argentina
Australia
Brazil
Canada
China
Czech Republic
Denmark
Finland
France
Germany
India
Italy
Japan
Mexico
Norway
Poland
Russia
Saudi Arabia
South Africa
South Korea
Spain
Sweden
UAE
UK
USA
 - Regional mobile advertising forecasts are categorized in the following six categories:
Asia Pacific
Eastern Europe
Latin & Central America
Middle East & Africa
North America
Western Europe
• Tablet Shipment Forecasts: 2010 - 2020
 - Tablet shipment projections are categorized in 4 Operating System (OS) platform categories:
Apple iOS
Android
Windows
Others
 - Tablet shipment projections are categorized in 4 display size categories:
4 – 7 inches
7 – 9 inches
9 – 12 inches
12 – 16 inches
 - Tablet vendor share projections are shown for the following 22 vendors: Apple, White Box, Samsung, Asus, Amazon, Acer, Lenovo, Huawei, Sony, Microsoft, Dell, BlackBerry, HP, Archos, Nook, Toshiba, ZTE, Vizio, Motorola, LG, Viewsonic, HTC
 - Regional tablet shipment forecasts are categorized in the following six categories:
Asia Pacific
Eastern Europe
Latin & Central America
Middle East & Africa
North America
Western Europe
• Smartphone Shipment Projections: 2010 - 2020
 - Smartphone shipment projections are categorized in 14 Operating System (OS) platform categories:
Apple iOS
Android
Bada
Blackberry OS
Firefox OS
LiMo
MeeGo
Microsoft
Palm OS / webOS
Sailfish
Symbian
Tizen
Ubuntu
Others
 - Smartphone vendor share projections are shown for the following 22 vendors: Samsung, Apple, LG, Huawei, ZTE, Lenovo, Sony, Coolpad, BlackBerry, Nokia, HTC, Motorola, Pantech, TCL-Alcatel, Fujitsu, Sharp, Panasonic, NEC, Casio, Hitachi, Acer
 - Regional smartphone shipment forecasts are categorized in the following six categories:
Asia Pacific
Eastern Europe
Latin & Central America
Middle East & Africa
North America
Western Europe

Key Findings:
The report has the following key findings:

• At present, the market for mobile advertising is still in its early years, and accounts for more than $21 Billion in global revenue
• Driven by a higher Click-Through Rate (CTR) and growing user penetration, the tablet segment of the market is expected to overtake smartphone based advertising revenues
• By the end of 2020, tablet advertising alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 25% between 2014 and 2020. During the same year (2020) tablet shipments will reach nearly 600 Million annually
• In-app based mobile advertising is expected to significantly grow its revenue share over the coming years, accounting for over 25% of the total mobile advertising market by 2020
• Leveraging their demographics and real-time location data, wireless carriers are aggressively eyeing on opportunities to tap into the mobile advertising market

Key Questions Answered:
The report provides answers to the following key questions:

• How big is the opportunity for mobile advertising, and what is the size of the total addressable market?
• What are the key use cases of mobile advertising?
• What are the key business models of mobile advertising and how can advertisers generate revenue?
• Do tablet advertising campaigns have a better Click-Through Rate (CTR) than smartphones?
• Which application & media categories will generate the highest amount of revenue through mobile advertising?
• What are the market drivers and barriers for the growth of mobile advertising?
• Which regions and countries will witness the highest level of revenue through mobile advertising?
• Who are the key players in the mobile advertising industry and what are their strategies?
• How can wireless carriers and mobile device OEMs capitalize on the mobile advertising opportunity?


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