회원가입 | 연락처 | 사이트맵 | English

      회사소개 | 리포트 | 커스텀 리서치 | 고객지원


로그인

카테고리

유/무선통신

전기/전자

디지털기기/미디어/방송

Information Technology

에너지

생명공학

화학/신소재

자동차

환경

일반소비재

마케팅/광고

금융

건설

교통/운송

소비자조사

방위/항공/우주

식음료

중공업

교육

기계

무역

스포츠/레저

해운/조선

패션

정부/정책

공예/귀금속

컴퍼니 프로파일

기타산업

 
현재위치 : HOME > 리포트 > 마케팅/광고
Location-Based Advertising and Marketing – 3rd Edition
발행사 Berg Insight

발행일 2014-04
분량
서비스형태 Report
판매가격

인쇄하기

Description

Learn why location-based advertising and marketing is not just for early adopters but a great opportunity for brand marketers and retailers today. The total value of the global real-time mobile location-based marketing and advertising market will grow from € 1.2 billion in 2013 at a CAGR of 54 percent to € 10.7 billion in 2018. Find out what the industry leaders are doing and anticipate their strategies for the future in this 190 page report in Berg Insight’s LBS Research Series.

Location-Based Advertising and Marketing is the third consecutive report from Berg Insight analysing the latest developments on the location-targeted advertising market
worldwide.

This strategic research report from Berg Insight provides you with 190 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which
to base your business decisions.

This report will allow you to:

Identify tomorrow’s most profitable LBA opportunities in the mobile space.
Understand the fundamentals of the ad-based mobile media revenue models.
Recognise the key enablers of growth in the LBA market.
Comprehend the relative importance of digital channels compared to other advertising media.
Learn about the experiences of LBA campaigns by top global brands.
Profit from valuable insights about LBA business models.

This report answers the following questions:

How can location technology improve the relevancy of mobile advertising?
What are the experiences from mobile LBA campaigns so far?
How should mobile LBA be integrated in the marketing media mix?
Which categories of companies can leverage mobile location-based advertising?
Which are the LBA specialists that stand out of the crowd?
How are mobile operators such as AT&T, Orange and SFR approaching LBA?
How are traditional mobile advertising players and major digital and telecom players positioning themselves in this market?
How well suited for LBA are the existing and future mobile media channels?
Which are the main drivers and barriers on the market?


회사소개 | 개인정보보호정책 | 이용약관 | 배송/결제안내 | 이용안내

서울시 강남구 논현동 210-1 삼원빌딩 | 회사명 : (주)엘앤에치
대표전화 : 02-554-0001 / 팩스 : 02-3444-5501 / 이메일 : sales@landh.co.kr
Copyright ⓒ 2008 LNH, Inc. All rights reserved.