Learn why location-based advertising and marketing is not just for early adopters but a great opportunity for brand marketers and retailers today. The total value of the global real-time mobile location-based marketing and advertising market will grow from € 1.2 billion in 2013 at a CAGR of 54 percent to € 10.7 billion in 2018. Find out what the industry leaders are doing and anticipate their strategies for the future in this 190 page report in Berg Insight’s LBS Research Series.
Location-Based Advertising and Marketing is the third consecutive report from Berg Insight analysing the latest developments on the location-targeted advertising market worldwide.
This strategic research report from Berg Insight provides you with 190 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.
This report will allow you to:
Identify tomorrow’s most profitable LBA opportunities in the mobile space. Understand the fundamentals of the ad-based mobile media revenue models. Recognise the key enablers of growth in the LBA market. Comprehend the relative importance of digital channels compared to other advertising media. Learn about the experiences of LBA campaigns by top global brands. Profit from valuable insights about LBA business models.
This report answers the following questions:
How can location technology improve the relevancy of mobile advertising? What are the experiences from mobile LBA campaigns so far? How should mobile LBA be integrated in the marketing media mix? Which categories of companies can leverage mobile location-based advertising? Which are the LBA specialists that stand out of the crowd? How are mobile operators such as AT&T, Orange and SFR approaching LBA? How are traditional mobile advertising players and major digital and telecom players positioning themselves in this market? How well suited for LBA are the existing and future mobile media channels? Which are the main drivers and barriers on the market?