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현재위치 : HOME > 리포트 > 디지털기기/미디어/방송 > 게임
Mobile, Web and Online Games Market in China
발행사 Pearl Research

발행일 2014-04
분량 170 pages
서비스형태 Report
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Pearl Research is pleased to present our new, 170-page China report covering webgames, MMO, mobile, casual, social games and much more.The expanded mobile section covers top mobile operators, top apps, profitability of developers and other key metrics.

In 2012 and 2013, there was a significant shift in user activity from PC to mobile, driven by rapid expansion of China's mobile Internet user base, smartphones and new mobile apps and games. Pearl Researchbelieves the number of smart devices (phones, tablets) in China could exceed 400 million by the end of 2013. Top mobile titles can generate $2 million or more a month.

Against this backdrop, all the major companies that had a focus on client-based games, Giant, Changyou, Perfect World, Netease and Netdragon, are expanding their mobile teams and releasing new mobile titles. Tencent has a strong market share in mobile games, but is facing competition from various mobile developers.

Web games, which can be played in a browser, and are accessible and user-friendly is a $1 billion market segment. Included in the study are an analysis of top web game companies and the top web game can have more than 800,000 peak concurrent users.

One emerging trend is the popularity of micro-client version of games. Micro-client files are generally less than 50MB compared to more than 1GB for a typical client-based game. This significantly cuts down on download times to under 15 minutes with a broadband connection. The micro-client software is far more compatible with users of large platforms including social network platforms.

Profiles on Taomee, Kunlun, ZT Games, Joyport , China Mobile, Ourpalm, YY, Qihoo 360, Tencent, Netease, Giant, Shanda, Perfect World, Changyou, Renren, and Sina among others.

The study examines the growing mobile games market, web games, and both casual and MMORPGs. Also included are forecasts, top publisher and title rankings, deep marketplace analysis, and profiles of key market players.


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