While the debate on indoor location technologies is ongoing, what is evident is that, irrespective of the technology chosen, indoor location will become a relatively mainstream retail technology over the next five years worldwide. This analysis focuses instead on the applications and services that will create the most opportunity over the next five years. The analysis considers the adoption of five main categories of services and opportunities:
• Licensing, recurring fees, and basic services
• Customer Analytics
• In-application advertising
• Hyperlocal search
• Hyperlocal coupons/offers
Particular focus is placed on immediate opportunities and major changes occurring or forecast to impact the market in 2014, such as iBeacons, dynamic pricing, second generation Wi-Fi, smartphone shoppers, etc. The long-term forecasts look at opportunities in each major region across 11 retail verticals, for each of the major indoor location technologies. The analysis also considers the impact of new handset-based technologies as well as sub-meter accuracy. Finally, the analysis also gathers together a number of public case studies, consumer surveys, and indoor location trials to illustrate the major trends that are influencing the market, as well as highlight what has been successful at such an early stage of the market.