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현재위치 : HOME > 리포트 > 마케팅/광고
Global Retail Innovations
발행사 Conlumino

발행일 2014-06
분량
서비스형태 Report
판매가격

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Summary

“Global Retail Innovations” report, published by Conlumino, covers some of the key in-use and new retail innovations utilized by retailers across the world, to effectively engage consumers across a host of platforms, including mobile and social media, virtual and augmented reality, in-store and online displays/visibility. Also aims to understand some of the key trends which influence innovation.

Key Findings

- Ageing population, growing health consciousness and increasing time-pressed consumers drive need for innovation
- Technology is creating new devices and delivery options including virtual platforms and augmented reality
- Social commerce drives new opportunities to engage with consumers

Synopsis

- Highlights the importance of retail innovation and its gradual evolution over time; and its split in terms of front-end (consumer-centric) and back-end (business operations-centric) innovations
- Presents illustrations of diverse examples of innovations used by retailers internationally

Reasons To Buy

- Keep ahead of innovations and ensure your business is not lagging competitors
- Understand the value to your business of new retail developments


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