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현재위치 : HOME > 리포트 > 공예/귀금속
Indian Platinum Jewellery Market: Young India Affair
발행사 IKON Marketing Consultants

발행일 2014-05
분량 65 pages
서비스형태 Report
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Platinum jewellery has its own presence in Gems and Jewellery sector focusing niche market across the world considering its quality, designs and the ultimate symbol status. After China, Japan, Europe and US, India is the fifth largest consumer of platinum jewellery though in India, platinum jewellery is just a decade old phenomena. Designers choose platinum most, to stud diamonds and colored stone because of its strength and durability to design rings, pendants, necklace, bangles, chains, cufflinks and many other products. According to IKON's estimates, platinum jewellery market in India is worth around Rs 1900 Cr and growing at a healthy double digit CAGR of 45%. With changing taste and demographics, Indian consumers very well adopted celebrating festivals and life turning occasions with platinum jewellery.

The report gives an overall feel about Platinum Jewellery market in India with the size of market in terms of value and volume, at what rate the market is growing and what will be future of market in optimistic and pessimistic scenario. Reveals very first time the cities having major market for platinum jewellery in terms of market size. Though being niche in overall Gems & Jewellery market, who are the major players and how the competition is within. The current market trends reveals what are the highly demanded products, at what price, which promotion tactics used and how the product distributed to reach to ultimate buyer. Consumer insight reveals who are the main buyers of platinum jewellery, what they buy, when they buy and why they buy, what they believe about platinum jewellery and how it remains a young India affair. The report identify areas of business interest for Indian and foreign companies, serve as market insight for senior level decision maker, analysts, industry observers and marketing professionals.

The report begins with the overview of platinum metal highlighting its global supply and demand and usage of platinum in various industries across the globe including jewellery. Chapter 2 provides how the appetite for Platinum Jewellery in India is grown and in future how it would likely to remain and which Indian cities are ruling the market. Chapter 3 provides competition overview with listing down major players. Chapter 4 highlights the current market trends and how the interest towards platinum jewellery increasing in India. Chapter 5 provides the consumer insight for platinum jewellery and identifies the potential target customers. Chapter 6 provides the export import figures of platinum jewellery in value and volume terms and major nations from where India is importing and exporting platinum jewellery. Chapter 7 & 8 deals with major growth drivers and challenges respectively. Chapter 9 deals with who are the major players ruling Indian Platinum Jewellery market with their brief profiles. Chapter 10 provides regulatory framework related to Platinum Jewellery in India.


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