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현재위치 : HOME > 리포트 > 소비자조사
Global Executives Survey: The Impact and Influence of CSR Policy on the FMCG Industry
발행사 Canadean

발행일 2014-07
분량 56 pages
서비스형태 Report
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Summary

“Global Executives Survey: The Impact and Influence of CSR Policy on the FMCG Industry” is a new report by Canadean that globally analyzes industry opinions on the significance of corporate and social responsibility (CSR) policy and key challenges encountered in implementing CSR within their organizations. This report also examines ethical and environmental issues confronted by the organizations to set their objectives and strategies. Furthermore, the report analyzes the key factors responsible to consumer skepticism over environmental and ethical claims, and highlights the CSR activities actively engaged by the organizations.”

Key Findings

- Overall, 33% of respondents from the FMCG industry highlighted 'reducing and eliminating water pollution' as the key issue for their organization to set up their objectives and strategies.
- Respondents state that a 'good CSR policy can lead to improved corporate image'
- Executives agree that it is more important to be transparent to customers about CSR than five years ago
- Additional costs involved in implementation is the pressing concern for companies investing more in CSR policy

Synopsis

This report is the result of an extensive survey drawn from Canadean's exclusive panel of leading global FMCG industry executives. The report analyzes significance of corporate and social responsibility (CSR) policy and key challenges encountered in implementing CSR within their organizations.

In particular, it provides an in-depth analysis of the following:

- Key objectives for next three years: analyzes the key objectives of FMCG companies to be implemented over the next three years.
- Environmental and ethical issues: explains the importance of environmental and ethical issues to the organizations when it comes to setting objectives and strategies.
- Importance of a CSR Policy: determines the importance of a CSR policy from both organizational and consumer perspective.
- Key barriers to invest on a CSR policy: tracks the pressing concerns faced by the organizations to invest more on a CSR policy, from both organizational and consumer perspective.
- Reasons for consumer skepticism: identifies the important causes for consumer skepticism towards ethical and environmental claims amongst organizations.
- Key duties engaged by the organizations: ascertains the key CSR duties actively engaged by the companies from FMCG industry.

Reasons To Buy

- The report projects the significance of CSR policy within the FMCG industry, and allows readers to make effective business decisions

- The report assists readers to take strategic decisions by understanding the importance of ethical and environmental issues while setting up their objectives and strategies

- FMCG industry executives will be provided with a clear uncovering of the key challenges faced by the organizations to invest more in a CSR policy

- The report highlights the key factors responsible for consumer skepticism towards ethical and environmental claims amongst organizations

- The report helps FMCG industry executives to understand the change in consumer behavior towards CSR policy over the next three years


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