The present report analyzes the current scenario facing the digital marketers on digital ad metrics. It studies the adoption and trends of ad metrics among Indian digital marketers. All upcoming metrics along with the traditional ones already popular among the marketers have also been studied in this report.
In the present study an In-depth analysis of published research and data, industry trends and the advertising expenditure declarations, by listed companies belonging to various Indian sectors, has been conducted for the purpose of data collection.
The study is a one of its kind in terms of collation and calculations of numbers on the digital ad market space in India. The report provides an outlook of the current market scenario and will also act as a benchmark and referral source for the digital marketers to help them take timely and well informed decisions.