회원가입 | 연락처 | 사이트맵 | English

      회사소개 | 리포트 | 커스텀 리서치 | 고객지원


로그인

카테고리

유/무선통신

전기/전자

디지털기기/미디어/방송

Information Technology

에너지

생명공학

화학/신소재

자동차

환경

일반소비재

마케팅/광고

금융

건설

교통/운송

소비자조사

방위/항공/우주

식음료

중공업

교육

기계

무역

스포츠/레저

해운/조선

패션

정부/정책

공예/귀금속

컴퍼니 프로파일

기타산업

 
현재위치 : HOME > 리포트 > 마케팅/광고
TV Advertising Forecasts
발행사 Digital TV Research

발행일 2014-08
분량
서비스형태 Report
판매가격

인쇄하기

Global TV advertising expenditure will reach $236 billion in 2020, up by 38% - or $64 billion - from 2013 and up by 54% ($82 billion) on 2010, according to a new report from Digital TV Research. TV ad spend is expected to grow by 4.0% in 2014 for the 55 countries covered; better than the 2.2% recorded in 2013.

Simon Murray, author of the TV Advertising Forecasts report, said: “Positives for TV advertising in 2014 include World Cup soccer in Brazil and economic improvement in much of Europe. However, not all countries have fully recovered economically. Devaluation is a factor in some markets, such as Venezuela. In addition, internal conflicts in countries such as Israel, Thailand and the Ukraine have damaged the advertising industry.”

TV advertising expenditure will double in Latin America and the Middle East & Africa between 2010 and 2020. Excluding deflation-hit Japan, net TV advertising in Asia Pacific will also more than double between 2010 and 2020.

However, TV advertising spend in Western Europe will only be 26% higher in 2020 than in 2010. TV advertising in Western Europe fell in both 2012 and 2013, with 2.7% growth expected in 2014. The 2010 total will not be bettered until 2015. Excluding the booming Russian market, TV advertising in Eastern Europe will fall in 2012, 2013 and 2014. The 2011 total will only be surpassed in 2018.

From the $64.4 billion TV ad spend to be added between 2013 and 2020, $22.6 billion (35%) will come from the US, followed by an extra $7.9 billion from China, $3.7 billion from Brazil and $3.1 billion from Japan.

The US will remain the global TV advertising market leader by some way. China overtook Japan to take second place in 2013. TV ad spend will more than double in Brazil between 2010 and 2020, with Russia also nearly doubling. However, Italy, hit even harder by the recession, has dropped dramatically and will not recover to the 2010 total by 2020.

Multichannel TV advertising expenditure will nearly double to $67.5 billion between 2010 and 2020. The US will contribute $35.2 billion to the 2020 total, followed someway behind by the Pan-Arab channels with $5.5 billion.

Free-to-air TV advertising expenditure will increase by 34% between 2010 and 2020 to $168 billion.

Published in August 2014, this 115-page PDF and excel report covers the top 55 territories in the world. The report comes in four parts:

Executive Summary which analyzes the current TV advertising market as well as explaining the forecasts in-depth.
Global forecasts summary from 2010 to 2020
Comparison forecast tables for 55 countries.
Individual country forecasts and analysis for 55 territories.


회사소개 | 개인정보보호정책 | 이용약관 | 배송/결제안내 | 이용안내

서울시 강남구 논현동 210-1 삼원빌딩 | 회사명 : (주)엘앤에치
대표전화 : 02-554-0001 / 팩스 : 02-3444-5501 / 이메일 : sales@landh.co.kr
Copyright ⓒ 2008 LNH, Inc. All rights reserved.