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ÇöÀçÀ§Ä¡ : HOME > ¸®Æ÷Æ® > ¸¶ÄÉÆÃ/±¤°í
World Online Advertising market (+ Dataset)
¹ßÇà»ç IDATE

¹ßÇàÀÏ 2014-08
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¼­ºñ½ºÇüÅ Report
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ÀμâÇϱâ
Search - Display - Mobile - RTB - Social networking - Video
The World Online Advertising market package includes:
- a database with quantitative data on online advertising, the key market for monetization of personal data, up to 2018 for 15 countries (USA- UK –France –Germany –Italy –Spain –Japan -South Korea –China - Brazil – India – Russia – Turkey - South Africa – Switzerland), 2 zones and world consolidated. Six sub-segments are estimated for each country : search, display, mobile, RTB, social networking and video.
- a status report providing an analysis of key trends and technologies around personal data today (including privacy challenge, retargeting, VRM, new data measurement techniques, etc¡¦) and also includes an overview of the world leaders and their KPIs (Google – Facebook – Yahoo! – Microsoft – Twitter – Amazon – Apple)


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