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현재위치 : HOME > 리포트 > 디지털기기/미디어/방송 > 차세대정보기기
SMART WEARABLES: WORLDWIDE MARKET TRENDS, FORECASTS AND STRATEGIES 2014–2020 
발행사 Analysys Mason

발행일 2014-09
분량 59 pages
서비스형태 Report
판매가격

인쇄하기
2014년 연말까지 판매될 스마트워치는 100만 대에 살짝 못 미칠 것이라 예상되지만 2015년에는 Apple의 시장 주도 하에 이 수치를 훌쩍 뛰어 넘어 1,300백 60만대의 판매가 기대됩니다. 디바이스 생산업체들은 향후 7년간 세계적으로 7억 5,800만대의 스마트 웨어러블 디바이스가 팔려 나가 그 수익이 2020년에는 50%의 CAGR 성장을 보이며 229억달러에 이를 예정인 이 기회를 놓쳐서는 안될 것입니다. 본 리포트는 본 기회에 대한 상세한 예상치를 분석하여 제공하고 있습니다.

Fewer than 1 million smart watches will have sold by the end of 2014, but this is expected to leap to 13.6 million sales in 2015, as Apple drives the market.

Device manufacturers cannot afford to miss the wearables opportunity: 758 million smart wearable devices will be sold worldwide in the next 7 years, and device revenue will grow at a CAGR of 50% to reach USD22.9 billion in 2020. However, the market is still in its infancy and it will take until 2020 for wearable devices to reach the level of yearly unit sales that tablets achieved in 2013.

This report and accompanying data annex provide:

  • a 7-year forecast of the installed base, unit sales and device revenue for consumer-oriented (B2C) smart wearable devices worldwide, with a specific breakdown for the following devices in developed markets:
    • smart bands
    • smart watches
    • smart glasses
    • transformables
  • a detailed 7-year forecast of the smart wearable installed base, device unit sales and revenue for four regions (see below)
  • an overview of device availability in the past 2 years, forthcoming launches and product roadmap strategies
  • an in-depth analysis of the trends, drivers and inhibitors for the adoption of smart wearables, and the strategies that players are adopting to expand smart wearables adoption
  • comparative case studies of leading smart wearable device manufacturers, including Apple and Google
  • recommendations for mobile operators, manufacturers and app developers.

DATA COVERAGE

The accompanying data annex presents the 7-year forecast for the smart wearables market, including the following key performance indicators (KPIs):

  • Installed base
  • Unit sales
  • Device revenue
  • Average selling price (ASP)

GEOGRAPHICAL COVERAGE

Data is presented for the following regions:

  • Central and Eastern Europe
  • Developed Asia–Pacific
  • North America
  • Western Europe
  • Rest of the world

COMPANY COVERAGE

The following companies are mentioned in this report.

  • Adidas
  • Apple
  • Asus
  • AT&T
  • Carré Technologies
  • Casio Electronics
  • Citizen Watch Company
  • Deutsche Telekom
  • Endomondo
  • Epson
  • Evernote
  • Fitbit
  • Fossil
  • Garmin
  • Google
  • HTC
  • Jawbone
  • Lechal
  • LG Electronics
  • Misfit Wearables
  • Motorola
  • MyFitnessPal
  • Nike
  • Oakley
  • Optinvent
  • PayPal
  • Pebble
  • Pinterest
  • Polar Electro
  • runtastic
  • Samsung
  • Sony
  • Swatch
  • Timex
  • Tory Burch
  • Verizon Wireless
  • Vodafone
  • Withings

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