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현재위치 : HOME > 리포트 > 유/무선통신 > IPTV/VoIP
PAY-TV SERVICES IN WESTERN EUROPE: FORECASTS AND ANALYSIS 2014–2019
발행사 Analysys Mason

발행일 2014-11
분량 56 pages
서비스형태 Report
판매가격

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The pay-TV market is evolving, and boundaries are increasingly blurred between pay and free-to-air (FTA) TV services. Our forecasts take a holistic view of the market, and complement forecasts for traditional pay-TV services with top-level figures for paid-for over-the-top (OTT) video services to the TV.

This Report provides:

  • forecasts for the number of pay-TV households, services, spend and average spend per subscriber (ASPS)
  • forecasts split by platform: cable, IPTV, pay DTT, satellite, pay analogue terrestrial and OTT video services
  • forecasts for 11 individual countries; 15 countries and territories that are modelled as the 'rest of Western Europe'; and Western Europe as a whole
  • an overview of the trends and drivers in the market
  • top-level overviews of the key countries in the region
  • recommendations for traditional pay-TV operators.

GEOGRAPHICAL COVERAGE

Forecasts are provided for the following countries.

  • Denmark
  • Finland
  • France
  • Germany
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • UK

Forecasts are also provided for 15 countries that are modelled together as the 'rest of Western Europe'; and Western Europe as a whole.

DATA COVERAGE

The Excel data annex provides detailed 5-year forecasts of the following KPIs in the pay-TV and OTT video services market in Western Europe.

KPIs

Splits
  • households
  • penetration
  • spend
  • average spend per subscriber

Technology:

  • analogue cable
  • digital cable
  • pay analogue terrestrial
  • IPTV
  • pay DTT
  • satellite
  • OTT video services.

Pay-TV spend is split into the following categories:

  • linear programming
  • pay-per-view (PPV)/video-on-demand (VoD) services (on-demand content).
  • services
  • primary
  • secondary.

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