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Summary
“Consumer Attitudes and Online Retail Development in Italy, 2013–2018” is the result of Conlumino’s extensive market research covering the online retail industry in Italy. It provides the magnitude, growth, share, and dynamics of the online retail market in Italy. It is an essential tool for companies active across Italy’s online retail value chain and for new companies considering entry into the online retail market in Italy. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Italy’s online retail environment. In addition, it analyses the key consumer trends influencing the Italian online retail industry.
By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.
Key Findings
• Despite of the forecasted slow growth of overall retail sales, online retail sales are expected to increase at a CAGR of 20% over the next five years
• Online retailers are extensively using social media to promote their websites
• Highly demanding customers are expected to cut down the profit margins of online retailers
• Despite the prolonged recession, online fashion retailing is growing
Synopsis
• Provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
• Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future
Reasons To Buy
• The report helps to improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 26 products across nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
• Understand the consumer behavior and online trends in Italy
• Understand which products will be the major winners and losers in the online arena in the coming years
• Learn from best practice approaches outlined in the case studies of leading online retailers
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