Discover the potential for growth in Poland’s E-commerce sector.
Report analyses the online retail market and forecasts development for the period 2014-2019.
Has Poland’s E-commerce sector expanded appreciably since 2010? If so, what segments of the retail market have experienced the most and quickest growth? Which retailers have benefitted most from online sales? What do Polish consumers think about online shopping? What are their spending habits, especially with regard to home appliances, digital media and consumer electronics?
Online retail in Poland 2014, E-commerce market analysis and development forecasts for 2014-2019 is a comprehensive report published by PMR that answers all of these important questions and more. This document presents the results of an in-depth study of market conditions and future prospects for the E-commerce sector in Poland and each of its foremost segments – grocery, consumer electronics, home appliances and digital media, DIY, furniture and home furnishings and cosmetics.
The report explores recent growth in Poland’s online marketplace attributed to increased access to the Internet, increased use of smart phones and related shopping applications among Polish consumers. It describes pricing and merchandise selection advantages available exclusively to customers who purchase online as opposed to physically shopping at brick and mortar retail outlets.
This unique document also contains an examination of the leading retailers in terms of size and sales, the most valuable distribution channels, macroeconomic influences and alternative platforms, such as the popular auction website Allegro. It features a wide range of data depicting the current value of the E-commerce market in Poland and each of its main segments and offers an in-depth analysis of key trends and the anticipated effects they are likely to have on the market.
The report examines important factors that are expected to drive continued market growth, such as the convenience of home-delivered merchandise and price breaks offered by retailers exclusively to online shoppers. It describes the ease of shopping and unlimited number of merchandise choices that come with just a few minutes of shopping on a home computer, or one of any number of portable devices that supply Internet access, including smart phones.
The publication also offers a detailed description of the online retail market structure in Poland, including the current value of each segment - grocery, clothing and footwear, DIY, furniture and home furnihings, consumer electronics and cosmetics. It elaborates on the most-utilised distribution channels and offers informative profiles of the top companies currently engaged in this market along with those who expect to enter the market or expand operations in the near future.
Online retail in Poland 2014, E-commerce market analysis and development forecasts for 2014-2019 is a valuable asset to management and marketing professionals involved in online retail operations on the Polish market. Research, financial services, banking and government organisations will also appreciate the value and convenience of this document as they use the information contained to launch a new online retail business, evaluate market saturation or estimate demand for specific products for sale online in Poland.
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