This report presents a recent review of the Chinese smartphone industry in the third quarter of 2014. The report includes shipment volume of major smartphone branded vendors in China, breakdowns of each vendor's shipment volume share by chipset maker, application processor model, ASP, panel size, camera pixel, resolution, as well as 3G and 4G technologies. The report also examines major chipset makers' product mix for smartphones sold in China.
The report finds that the Chinese smartphone industry's shipment volume reached around 90.5 million units in the third quarter of 2014, down 13.1% sequentially, with a total number of 372 models launched during this quarter. It is worth noting that smartphones priced over 2,000 RMB (US$321.7; US$1 = 6.217 RMB) took up nearly 23.9% of the market in the third quarter, up from 14.5% in the previous quarter, partly thanks to the growing popularity of 4G-enabled models, which represented over 70% of the smartphones shipped in the past three months ended in September. As for vendor's rankings, Xiaomi remained its leading position, followed by its Chinese peers Lenovo, Coolpad, and Huawei. Samsung fell to the fifth place while Apple remained at the eighth. As iPhone 6 and iPhone 6 Plus officially hit store shelves in China in October, Apple is expected to see a significant growth in the Chinese market in the fourth quarter.