회원가입 | 연락처 | 사이트맵 | English

      회사소개 | 리포트 | 커스텀 리서치 | 고객지원


로그인

카테고리

유/무선통신

전기/전자

디지털기기/미디어/방송

Information Technology

에너지

생명공학

화학/신소재

자동차

환경

일반소비재

마케팅/광고

금융

건설

교통/운송

소비자조사

방위/항공/우주

식음료

중공업

교육

기계

무역

스포츠/레저

해운/조선

패션

정부/정책

공예/귀금속

컴퍼니 프로파일

기타산업

 
현재위치 : HOME > 리포트 > 디지털기기/미디어/방송 > 디지털컨텐츠
Short-form Video: Beyond User Generated Content
발행사 ABI Research

발행일 2015-01
분량 18 pages
서비스형태 Report
판매가격

인쇄하기

Video viewing behavior continues to evolve as services and devices beyond the television vie for consumers’ attention. What largely started as user-generated content (UGC) has, within the past decade, drastically altered the video landscape and irrevocably changed how younger generations perceived content and services. Despite these changes, the presence of online video has not brought about the collapse of the pay-TV industry as some have feared, nor has it diminished the value of premium content. In fact the avenues and channels to find said content have and will continue to expand in the coming years. What this content looks like, however, has undergone some seismic changes that coincide with the evolving viewing landscape.

This research analysis takes a closer look at the market conditions and revenue opportunity for short-form video in the context of the greater online video space. Short-form video in particular is transitioning from short clips of broadcast content (intended for sharing) and UGC to higher-quality tiers and increasingly into segments for premium content. Short-form video is being used by advertisers and companies in brand campaigns and among content holders to increase viewer engagement. A new generation of talent is also being showcased on sites like YouTube and represented by multi-channel networks (MCNs) to help monetize these efforts. As the landscape shifts content holders, pay-TV operators, and broadcasters are working to address the changing needs of the consumer while maintaining high engagement levels to remain relevant in tomorrow’s video markets.


회사소개 | 개인정보보호정책 | 이용약관 | 배송/결제안내 | 이용안내

서울시 강남구 논현동 210-1 삼원빌딩 | 회사명 : (주)엘앤에치
대표전화 : 02-554-0001 / 팩스 : 02-3444-5501 / 이메일 : sales@landh.co.kr
Copyright ⓒ 2008 LNH, Inc. All rights reserved.