본 리포트는 2013년부터 2020년까지 애플 워치, 워치키트, 안드로이드 웨어, 티젠, 웹OS, 임베디드 OS 등 스마트 워치 디바이스, 오페레이팅 시스템, 커넥티비티 테크놀로지 및 어플리케이션 시장의 7년간 매출, 수익 등 시장규모 분석과 예상을 제공합니다. 또한 테크놀로지 이슈, 시장 기회 및 진입장벽 등을 분석하였습니다.
The Apple Watch is the most eagerly anticipated smart watch and wearable device to hit the market in 2015. It is not just Apple fans who are eagerly awaiting the biggest new product launch from Apple since the iPad; it is the entire wearables industry and supply chain. While Pebble succeeded in establishing the smart watch as a compelling product category, Apple’s entry into this market is expected to provide the necessary boost to consumer awareness and interest that will truly kick off the market for the next wave of computing.
Since Apple’s announcement in fall 2014, there has been a flurry of activity among competitors trying to position and reposition themselves. Companies like Samsung, LG, and Motorola have decided to compete head on with Apple in the high-end, multi-function smart watch segment. Swatch, the largest watchmaker in the world, has announced that it is launching a smart watch to rival Apple in 2015. Others like Garmin, Basis, and Wellograph will continue to focus on the fitness and wellness markets. And a third segment has emerged that includes incumbent watchmakers like Casio and newer names like Martian and Kairos, who have decided to take a different approach and introduce smart features in traditional watches, both analog and digital. Beyond the Apple Watch, Tractica expects a high degree of fragmentation in terms of form factor, functionality, and operating system. Overall, Tractica forecasts that annual smart watch shipments will grow from 2.3 million units in 2013 to 94.9 million in 2020, representing a compound annual growth rate (CAGR) of 71%.
This Tractica report examines global market trends for smart watches and provides 7-year market sizing and forecasts for smart watch device shipments and revenues during the period from 2013 through 2020. The report examines the technology issues, market opportunities, and barriers for smart watches and the relevant application markets including consumer, enterprise, industrial, healthcare, and sports. A separate analysis is provided around smart watch operating systems and the implications for watch app developers. Key industry players are analyzed in depth, including assessments of their relative strengths and weaknesses. Market forecasts are segmented by world region, application market, and connectivity technology.
Key Questions Addressed:
What is the current state of the smart watch market and what will be the key stages of growth and development over the next several years?
How is the smart watch market tiered by device capabilities and price points, and how will this change over the next several years?
How does the scale of the market opportunity differ among application markets such as consumer, sports, healthcare, or enterprise? What are the reasons behind these differences?
How will the growth and adoption of smart watches vary by world region?
Which connectivity technologies will be most prevalent in smart watches?
How will smart watch unit shipments and revenues vary by world region, device category, and application market?
Who Needs This Report?
Smart watch manufacturers
Traditional watch manufacturers
Wearable device manufacturers
Consumer electronics companies
Semiconductor and component companies
Wearable application developers
Mobile network operators