본 리포트는 모바일 디바이스를 위한 증강현실 어플리케이션 시장을 총 7개 타입별(게임과 엔터테인먼트, 마케팅과 광고, 정보전달, 교육과 토이, 소비재 유통과 이커머스, 산업 및 기타) 그리고 주요 지역별(북미, 유럽, 아태, 남미, 중동과 아프리카) 분석하였으며 2019년까지의 예상을 포함하고 있습니다.
The mobile augmented reality (AR) market is finally on the verge of fulfilling its potential and going mainstream, following years of hype. The proliferation of smartphones and tablets with ever-improving processing capabilities, sensors, and soon, 3D cameras, has provided the perfect medium for people to experience AR. Additionally, the creation of AR content has been made much easier with a variety of tools consisting of simple drag-and-drop interfaces which allow non-developers to design their own applications.
Furthermore, mobile AR is beginning to shake off the reputation of being gimmicky – a perception that has dogged the industry for the last few years. Indeed, there is a growing awareness of AR and an understanding about how the technology can be beneficial in a variety of sectors. One of the most notable trends is product visualization, where users are able to view how items will look in their homes without having to visit a physical location or commit to a purchase when not quite certain.
This Tractica report provides global market forecasts for installed base, active users, downloads, and revenue for mobile augmented reality applications. This data is segmented by five major world regions (North America, Europe, Asia Pacific, Latin America, Middle East and Africa) and seven application types (Gaming and Entertainment, Marketing and Advertising, Information, Education and Toys, Retail and Ecommerce, Industrial and Others). Additionally, Tractica forecasts revenues from the licensing of software development kits and cloud-based solutions, paid applications, application advertising, and in-app upgrades, with all forecasts extending through 2019.
Key Questions Addressed:
How many downloaded mobile applications contain augmented reality and how will this number grow?
How many of these applications are actively used?
How does the market break down by application type and major geographic region?
How will this market grow in the coming years and what factors will drive this growth?
Which factors could hold back growth during the forecast period?
What are the main technology trends and issues in the mobile AR market?
Who are the leading providers of mobile augmented reality technology and how do their go-to-market strategies differ?
Who Needs This Report?
Mobile device manufacturers
Semiconductor and component companies
Content creation providers
Augmented reality software providers
Mobile network operators