This report presents a recent review of the Chinese smartphone industry in the fourth quarter of 2014. The report includes shipment volume of major smartphone branded vendors in China, breakdowns of each vendor's shipment volume share by chipset maker, application processor model, ASP, panel size, camera pixel, resolution, as well as 3G and 4G technologies. The report also examines major chipset makers' product mix for smartphones sold in China.
The report finds that the Chinese smartphone industry's shipment volume reached around 105.0 million units in the fourth quarter of 2014, up 16.0% sequentially, with a total number of 248 models launched during this quarter. Overall, smartphone shipments in China stood at 388.8 million units in 2014, down 7.9% from 422.2 million units in 2013. Thanks to the white hot sales of iPhone 6 and iPhone 6 Plus, Apple ascended to the number one position in terms of shipments in the fourth quarter, shipping around 17.3 million iPhones in China. Lagging behind by a small margin, Xiaomi was ranked second with 17.0 million units. Meanwhile, BBK (Vivo) and Oppo were both making a significant progress in their share in China. Both companies now boast over 6% of the shipments, compared to less than 3% in the beginning of 2014.