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Summary “Cigarettes in Western Europe” is a new report by ERC that focuses on the extent to which Western Europe Cigarettes market has evolved in line with changing smoking habits, the competitive environment and economic developments, as well as analyzing the implications market realignments have had on top multinational companies. Key Findings - Austria has seen fairly stable volumes of around XX - XX pieces since 1990 although volumes have been falling annually since 2011. Latest data for 2013 put sales at XXXX pieces, 10% below 1990 levels. - Marlboro retains its leadership with 20.2% of market volume in 2013 but has been losing share since 2003 when it had nearly 30% of the market. PMI's value brand, Chesterfield is second with 14.2%, overtaking JTI's Memphis brand which is third with 10.4%. - Imports have been rising and soared by 192.3% to XXXX pieces in 2007 but dropped back by 4.4% to XXXX pieces in 2008. A 41.8% increase in imports followed in 2009 with a 57% increase to XXXX pieces in 2010. Volumes in 2011 were XXXX pieces, rising to XXXXX pieces in 2012 before falling to XXXX pieces in 2013. Synopsis - “Cigarettes in Western Europe” report is a qualitative report providing extensive and highly detailed consumption data on the Cigarettes industry in Western Europe. - This report is the result of ERC's extensive market research covering Cigarettes across Western Europe. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Cigarettes Industry in order to offer extensive data about the trends and dynamics affecting the Cigarettes industry. - This report is aimed at companies operating in the Cigarettes industry and for new companies considering entry into Cigarettes industry. - This report provides detailed data of the manufacturers operating in the Cigarettes industry in Western Europe. - This report also provides market size of the Cigarettes industry in Western Europe along with other data relating to the regulations, retail price, smoking population, production & trade and forecast data. Reasons To Buy - Cigarettes companies require a detailed understanding of Cigarettes consumption in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by region and company, where the growth opportunities are in Cigarettes industry to enable effective marketing plan - As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future - The differing growth rates in overall regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers
The report provides the latest data on market dynamics in the Cigarettes industry across Western Europe , providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future
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