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The report answers these key questions:
•Why is Snapchat a strategic game-changer for mobile media and marketing?
•Why are media companies and advertisers clamouring to work with Snapchat?
•How does Snapchat provide unique media and marketing opportunities in mobile to reach the valuable Millennial demographic?
•What are the new rules for producing content which wins at mobile engagement?
•How are media owners creating innovative content for Snapchat?
•What are Snapchat’s mobile-native advertising formats and which brands use them?
Snapchat is a TV and Media Portal for Mobile Millennials The launch of Snapchat Discover transformed Snapchat into a worldwide media distributor for broadcasters and media companies such as CNN, MTV and Vice. Discover enables Snapchat’s 100 million daily teen and young adult users – the Millennials – to access made-for-mobile video and multimedia news and entertainment stories anywhere, any time, via their ubiquitous smartphones. Leading brands including BMW, McDonald’s and Victoria’s Secret have seized the opportunity to sponsor and advertise on Snapchat to reach the much sought-after Millennial consumers. What You’ll Learn From Futurescape’s Snapchat Report The report analyses how Snapchat engages the elusive and highly prized Millennial demographic, with mobile video content which is created for smartphones and scheduled like broadcast television. Global Media Owners: You will learn how CNN, MTV, ESPN, Daily Mail, Cosmopolitan, Vice and others partner with Snapchat to gain millions of views for media content and brand advertising. Snapchat Discover: We will show you how Snapchat has created a unique form of mobile TV which inspires users to discover content from both media companies and brands. Media Partnerships: The report includes a complete breakdown of Snapchat’s TV and media partners and a detailed analysis of how they approach producing content for the Discover platform. Original Content Ambitions: Snapchat has itself become a mobile content producer, recruiting an in-house editorial team and a senior CNN reporter, and it supports original third-party productions, all of which are distributed via the Snap Channel on Discover. New Advertising Formats: We describe Snapchat’s brand advertising business model and the advertising opportunities which Snapchat offers brands. Brand Ad Campaigns and Sponsorships: Find out how major brands, such as Audi, Dove and Taco Bell, run innovative campaigns via Snapchat’s Our Stories and Discover. Key Data and Company Timeline: For instant reference, the Key Data section provides essential statistics about Snapchat’s Millennial users, while the Company Timeline gives a year-by-year account of Snapchat’s development.
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