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현재위치 : HOME > 리포트 > 디지털기기/미디어/방송 > 디지털컨텐츠
Global Mobile Content Market 2015-2019
발행사 Infiniti Research Limited

발행일 2016-01-06
분량 87 pages
서비스형태 Report
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This market research report by Technavio segments the global mobile content market by category (games, video, audio, text, and others) and by geography (Americas, EMEA, and APAC). Leading vendors analyzed in this market study are Amazon.com, Comcast, DIRECTV, Hulu, and Netflix.

Market outlook of the mobile content market

Technavio’s market research analyst estimates the global mobile content market to exhibit an impressive market growth rate during the forecast period. The increasing adoption of smartphones and tablets is a critical factor that propels growth in this market and results in its striking market value of more than USD 170 billion by 2019.

Low entry barrier for content developers is the key driver for the growth of this market. The introduction of latest tools and software has facilitated the conversion of existing analog data into the digital format. This helps content owners to preserve and store their work in the digital format, which can be shared across multiple platforms. Since the procedure for publishing online content is simple and mostly free, the entry of new content developers in this market is envisaged to foster the prospects for growth during the forecast period.

Segmentation by category and analysis of - games, video, audio

In this market study, analysts estimate the games segment to be the largest market segment during the forecast period. This segment currently accounts for more than 41% of the total market share and is envisaged to retain its dominating hold over the market by 2019 due to the availability of low-cost smartphones and tablets with high-end specifications.

This market study report offers an analysis of each of the following segments and discusses its impact on the overall market growth -

  • Games
  • Video
  • Audio
  • Text
  • Others

Segmentation by geography and analysis of - Americas, EMEA, & APAC

Geographically, the APAC region is estimated to be the largest market segment during the forecast period. Market growth in this region is facilitated by the presence of a large population of mobile device users, which results in its impressive market share of nearly 40% by 2019.

The market study offers an analysis of each of the following segments and discusses its impact on the overall market growth -

  • Americas
  • EMEA
  • APAC

Competitive landscape and key vendors - Amazon.com, Comcast

The mobile content market is highly competitive due to the presence of multiple large and small vendors. These vendors compete on the basis of service differentiation, portfolio, and pricing to gain maximum prominence in the market. However, factors like intense competition, rapid advances in technology, and frequent changes in consumer preferences pose significant challenges to the vendors and may be detrimental to their growth during the forecast period.

Leading vendors in this market are -

  • Amazon.com
  • Comcast
  • DIRECTV
  • Hulu
  • Netflix

Other prominent vendors in this market are Apple, AT&T, Blinkbox, British Telecom, CinemaNow, Cox Communications, Crackle, Deutsche Telekom, DirecTV, Google, Indieflix, Popcornflix, Rovi, SnagFilms, Time Warner, Verizon, Vudu, and Youtube.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the mobile content market?
  • What are the key market trends impacting the growth of the mobile content market?
  • What are the challenges to market growth?
  • Who are the key vendors in the mobile content market?
  • What are the market opportunities and threats faced by the vendors in the mobile content market?
  • What are the key outcomes of the five forces analysis of the mobile content market?



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